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Make Your Brand’s Story Dynamic

Article Language: English
March 22, 2016

Whatever you’re selling, there are a number of people who currently don’t use it. To grow your business, you have to make them leave something they have been comfortable with and switch to you. They won’t make that change if they see no significant difference between your brand and your competitor’s.

Blog

Local Doesn’t Mean Unprofessional

Article Language: English
February 28, 2016

A Lot of data has been published lately indicating that consumers prefer local businesses. They have the chance to develop a relationship that can be handy when they have a need that requires quick attention. They can be known if they shop regularly. But being local doesn’t automatically make you attractive.

Blog

Four Easy Steps to Selling Online

Article Language: English
February 22, 2016

Thinking of entering e-commerce? The time is right. U.S. online retail sales are expected to grow 57 percent by 2018. Here are some tips you can use to start selling online.

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How to Make Your Bar or Restaurant Green(er)

Article Language: English
February 22, 2016

Centra Coast consumers want to feel good about the places where they spend their money. Being environmentally friendly isn’t just good for the environment, it’s good for your bar or restaurant as well! Here are a few ways to “green” your restaurant or bar.

Blog

Consider Your Marketing Goals

Article Language: English
January 19, 2016

Entrepreneur Magazine’s December issue contained a great article by Ann Handley on setting your marketing goals for the coming year. Without going into the detail she provided, it is worthwhile to talk about some of the high points.

Blog

Don’t Believe the Myths of Domain Name Registration

Article Language: English
January 19, 2016

Debunking myths over domain name registration.

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Three Employee Qualities That Could Jeopardize Your Business

Article Language: English
January 19, 2016

Just as a bad manager can destroy the best team working under him, a bad employee can create tensions among his fellow workers and ultimately affect your business in a negative way. Such tensions can tarnish the quality of other employees’ work and ultimately the image and success of the company.

Blog

Local SCORE volunteers honored for helping to create new businesses and jobs

Article Language: English
October 20, 2015

Through the Client Engagement survey, SCORE tracks the successful client outcomes back to the volunteer of that client.

Blog

Al Carman honored by Santa Cruz County Volunteer Center with 2015 Be the Difference Award

Article Language: English
October 20, 2015

Over the past 10 years, Al has been a volunteer for Santa Cruz County Score serving as marketing chair and chapter chair among other roles. Under the leadership of people like Al, SCORE continues to be a valued resource for educating and mentoring small businesses and entrepreneurs.

Blog

They’re Your Employees — Make Them Want to Stay

Article Language: English
August 23, 2015

The Wall Street Journal recently noted that a surprising number of new grads accepted positions and then declined them before their planned reporting day arrived. I have had several SCORE clients comment that the competition for employees is fierce in all parts of the job market.

Blog

10 Tips to Help Build and Grow a Stand-Out Small Business Brand

Article Language: English
August 23, 2015

A survey by the Pew Foundation found that 71 percent of Americans view small businesses more favorably than any other institution, including religious organizations. Why?

Blog

10 Inexpensive Marketing Ideas from Atlanta

Article Language: English
August 23, 2015

You may think it impossible to get the word out about what your business offers. Don’t make excuses. You don’t need fads or gimmicks. Follow the proven tips and techniques of other entrepreneurs to get the word out about your business and watch it grow.

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