They’re hard-working and creative, but small business owners are not natural salespeople. As a result, they tend to be vulnerable to a few key mistakes in the sales process.
It isn’t enough to simply establish an online presence. You have to maximize your contacts by ensuring you catch the attention of prospective customers. We’ve compiled a list of ideas that can help you.
To help morale, you must change your leadership focus from numbers to culture, a focus on purpose, morale, and loyalty. That boils down to engaged relationships. Three rules can help you get there.
Your website is obviously important to you. Your goal should be to make it important to your customers. If your website becomes the “go-to” site for a large percentage of the people looking for your type of product, your business will grow.
Your computer database is one of your most valuable assets. It contains your financial records, your personnel records, your customer records, and (quite often) all your business secrets (including all your intellectual properties. Given that, protecting your database must be (but seldom is) your most important job.
Small business owners usually know what accounting, production, quality control, customer service, and most other functions of their businesses entail, but many, even the most experienced, ask “Just what is marketing really all about?”