Customers expect top-quality customer service. When they don’t get it, they show little patience. They can quickly Google up an alternate source and leave, dropping a bad review on the offender as they go.
A Lot of data has been published lately indicating that consumers prefer local businesses. They have the chance to develop a relationship that can be handy when they have a need that requires quick attention. They can be known if they shop regularly. But being local doesn’t automatically make you attractive.
While many large businesses provide good customer value, consolidation in industries from banking to mobile phone carriers has decreased competition and in many cases worsened customer experiences. Some large businesses like Zappos and Starbucks excel at customer experience, but most customers find increasingly larger organizations offer significantly less personal service.
From synergizing with Google Map Pack to using social media, there are several resources to help independent retailers succeed.
Join us for this hour-long session solely dedicated to answering your questions about rural business ownership. Read more
As if the last few years haven't been tumultuous enough for small business owners, you must also adapt to new consumer buying behaviors. Impacted by the still-raging COVID-19 global pandemic, inflation, and lifestyle stages, today's consumers have changed where and how they buy.
In this session, Spectrum Reach will discuss why leveraging community connections to reach the right customers is key to growing your business. Read more
Learn the top cybersecurity threats to small businesses and helpful tips to protect your business from cybercriminals. Read more
Looking for a good sales pitch? Use these techniques to pull in customers.