Marketing hands on workshop - How to build buyer personas - 12/7/2022 - C0405 December 7, 2022, 10:00am PST December 7, 2022, 11:30am PST

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.


About the instructor:

Patty Ross has well over 20 years experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million dollar business.

She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non profits.

Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline."



Registration Information 


Registration Fee: Free


The password protected link to join this video conference class will be included in your confirmation email from Zoom. Please do not share.


If you have trouble registering, send an email to siliconvalley@scorevolunteer.org

About the Presenter(s)

Patty Ross

Patty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million-dollar business.

Key Topics

Marketing hands on workshop - How to build buyer personas - 12/7/2022  - C0405