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Consider Your Marketing Goals

Article Language: English
January 19, 2016

Entrepreneur Magazine’s December issue contained a great article by Ann Handley on setting your marketing goals for the coming year. Without going into the detail she provided, it is worthwhile to talk about some of the high points.

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Don’t Believe the Myths of Domain Name Registration

Article Language: English
January 19, 2016

Debunking myths over domain name registration.

Blog

Three Employee Qualities That Could Jeopardize Your Business

Article Language: English
January 19, 2016

Just as a bad manager can destroy the best team working under him, a bad employee can create tensions among his fellow workers and ultimately affect your business in a negative way. Such tensions can tarnish the quality of other employees’ work and ultimately the image and success of the company.

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Local SCORE volunteers honored for helping to create new businesses and jobs

Article Language: English
October 20, 2015

Through the Client Engagement survey, SCORE tracks the successful client outcomes back to the volunteer of that client.

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Al Carman honored by Santa Cruz County Volunteer Center with 2015 Be the Difference Award

Article Language: English
October 20, 2015

Over the past 10 years, Al has been a volunteer for Santa Cruz County Score serving as marketing chair and chapter chair among other roles. Under the leadership of people like Al, SCORE continues to be a valued resource for educating and mentoring small businesses and entrepreneurs.

Blog

They’re Your Employees — Make Them Want to Stay

Article Language: English
August 23, 2015

The Wall Street Journal recently noted that a surprising number of new grads accepted positions and then declined them before their planned reporting day arrived. I have had several SCORE clients comment that the competition for employees is fierce in all parts of the job market.

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10 Tips to Help Build and Grow a Stand-Out Small Business Brand

Article Language: English
August 23, 2015

A survey by the Pew Foundation found that 71 percent of Americans view small businesses more favorably than any other institution, including religious organizations. Why?

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10 Inexpensive Marketing Ideas from Atlanta

Article Language: English
August 23, 2015

You may think it impossible to get the word out about what your business offers. Don’t make excuses. You don’t need fads or gimmicks. Follow the proven tips and techniques of other entrepreneurs to get the word out about your business and watch it grow.

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Ten Time Wasting Tasks You Can Automate in 30 Minutes or Less

Article Language: English
August 23, 2015

Time is a precious asset. You need to prioritize and make cuts wherever possible. However, there are ways to save time without actually skipping any important items on your list.

Blog

Seven Small Business Marketing Tips from Bob Leduc

Article Language: English
August 23, 2015

Here are 7 low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.

Blog

Get an Export Business Planner For Your Small Business

Article Language: English
August 23, 2015

The SBA now offers the Export Business Planner, a free, customizable tool for small business owners considering exporting. The planner lets you work through the critical processes of export readiness and planning using an easily accessible document that can be updated and referenced often, as your export business grows.

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8 Ways Emotionally Intelligent People Deal With Toxic People

Article Language: English
August 23, 2015

Toxic people poison those around them. They gain satisfaction by creating disorganization and a stressful atmosphere. Life is stressful enough for most of us. Allowing a toxic individual to ravage your immediate environment can cause havoc on your mental well-being, and can lead to physical challenges.

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