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They’re hard-working and creative, but small business owners are not natural salespeople. As a result, they tend to be vulnerable to a few key mistakes in the sales process.
It isn’t enough to simply establish an online presence. You have to maximize your contacts by ensuring you catch the attention of prospective customers. We’ve compiled a list of ideas that can help you.
Your website is obviously important to you. Your goal should be to make it important to your customers. If your website becomes the “go-to” site for a large percentage of the people looking for your type of product, your business will grow.
Small business owners usually know what accounting, production, quality control, customer service, and most other functions of their businesses entail, but many, even the most experienced, ask “Just what is marketing really all about?”
Maybe you don’t know what an elevator speech is. You should be your business's biggest fan and booster. Your best tool is a 30-second pitch that you can deliver anywhere, anytime you meet someone who might be a prospective client or customer. Many small business people fail to have one simply because they’re not sure how to compose it.
Whatever you’re selling, there are a number of people who currently don’t use it. To grow your business, you have to make them leave something they have been comfortable with and switch to you. They won’t make that change if they see no significant difference between your brand and your competitor’s.
A Lot of data has been published lately indicating that consumers prefer local businesses. They have the chance to develop a relationship that can be handy when they have a need that requires quick attention. They can be known if they shop regularly. But being local doesn’t automatically make you attractive.
Thinking of entering e-commerce? The time is right. U.S. online retail sales are expected to grow 57 percent by 2018. Here are some tips you can use to start selling online.
Entrepreneur Magazine’s December issue contained a great article by Ann Handley on setting your marketing goals for the coming year. Without going into the detail she provided, it is worthwhile to talk about some of the high points.