Getting Down To Business - Question Of The Week

For 10 minutes, on one Tuesday each month, at 7:45 AM on KSCO 1080, SCORE members, sometimes with a guest, discuss ideas and answer questions. Prior to July of 2014, there was also an afternoon show that followed the same format.

Our then Chapter Chairman, Al Carman, was interviewed by Mark Carbonaro for Clear Channel Community Spotlight. Broadcast at 07:00 February 17, 2013 on stations KDON (102.5 FM), KION (1460 AM / 101.1 FM), KOCN (105.1 FM), and KTOM (92.7 FM). You can listen to the show by clicking here.

Below are audio streaming files of past KSCO shows with a brief description. Click the AM/PM button on a show of interest to listen.

2017 Mar 14 AM
         Alan Smith & George Cotronieo discuss SCORE services and benefits of mentoring for both the client and mentor.

2017 Jan 24 AM
         Alan Smith & Bill Littell discuss the ins and outs of buying and operating a franchise.

2016 Dec 27 AM
         Alan Smith discusses SCORE, upcoming SCORE workshops and the nature of SCORE mentoring.

2016 Nov 29 AM
         Alan Smith & Patricia Bottero St-Jean discuss starting new businesses and franchises along with motivations for joining SCORE.

2016 Oct 18 AM
Karen Calcagno talks about the importance of succession planning and estate planning as it relates to your business.
2016 Oct 4 AM
Alan Smith & John Yost discuss the SCORE organization and the services provided to small business by SCORE.
2016 Aug 16 AM
Alan Smith discusses working at home and alternatives like renting short term office and meeting spaces.
2016 Jul 12 AM
Alan Smith discusses the importance of customer service and achieving customer satisfaction.
2016 Jun 14 AM
Alan Smith discusses the mentoring process in SCORE and how mentoring and workshops lead to success stories.
2016 May 17 AM
Alan Smith relates a SCORE sucess story and gives advice on how to avoid procrastination.
2016 Apr 19 AM
Karen Calcagno talks about the upcoming 82% business micro summit being held in Watsonville.
2016 Mar 8 AM
Alan Smith talks about getting customers through networking and attending business faires.
2016 Feb 9 AM
Karen Calcagno talks about understanding IRS rules and issues that small business faces.
2016 Jan 12 AM
Alan Smith shares some SCORE success stories and the key points of achieving success.
2015 Oct 13 AM
Alan Smith shares some SCORE success stories and the key points of achieving success.
2015 Aug 11 AM
Karen Calcagno discusses improving a business using the Plan, Do, Study, Act cycle.
2015 May 12 AM
Karen Calcagno discusses the process of SCORE counseling and the mission of our volunteers.
2015 Apr 21 AM
Alexandra Navarro discusses the importance of good customer service.
2015 Mar 24 AM
Michael Sarka & Jill Sollitto of Modern Life Home & Garden Furnishings discuss integrity in business, knowing your clientele, and having passion in your work.
2015 Feb 10 AM
Pat Webb discusses the local SCORE workshops, and how they can help people interested in getting into business.
2015 Feb 3 AM
Alan Smith talks about the Five Pillars of a successful business and resources available on SCORE websites.
2015 Jan 27 AM
Joy Hallof discusses the new California Healthy Workplaces and Healthy Family Act which will go into effect this July.
2015 Jan 20 AM
Alexandra Navarro discusses the importance of time management, setting and tracking goals, in operating a business.
2015 Jan 13 AM
Angus Jappy & Pat Webb talk about SCORE and the local SCORE Workshop program.
2015 Jan 6 AM
Jim Martin & Rosemary Chalmers discuss planning with a view towards the art of avoiding repeated mistakes.
2014 Dec 30 AM
Al Carman raises the question, “Are you prepared to start a business?” and talks about things the listener may not have thought about.
2014 Dec 16 AM
Karen Calcagno & Alan Smith - [* awaiting summary *]
2014 Dec 9 AM
Alan Smith talks about tax audits, and 6 tax red flags that could get you audited.
2014 Dec 2 AM
Michael Sarka discusses Starting up a business, tips and considerations - [* awaiting summary *]
2014 Nov 25 AM
Kristina Kuprina - [* awaiting summary *]
2014 Nov 18 AM
Angus Jappy & Naomi Brauner of Homeless Garden Project discuss the project and how it has interacted with SCORE.
2014 Nov 11 AM
Jim Martin talks the importance of business plans and gives three solid reasons they are critical to success.
2014 Nov 4 AM
Al Carman discusses the Boss, the Buddy, and the Leader - [* awaiting summary *]
2014 Oct 28 AM
Kristina Kuprina discusses working with employees - [* awaiting summary *]
2014 Oct 21 AM
Karen Calcagno discusses owning a business and retirement planning - [* awaiting summary *]
2014 Oct 14 AM
Alan Smith discusses SCORE resources - [* awaiting summary *]
2014 Oct 7 AM
Michael Sarka & Peter Vokos discuss SCORE efforts to support the local business community - [* awaiting summary *]
2014 Sep 30 AM
Kristina Kuprina discusses how businesses are adapting to disruptive changes - [* awaiting summary *]
2014 Sep 23 AM
Angus Jappy & David Harken talk about the operations of the local SCORE chapter - [* awaiting summary *]
2014 Sep 16 AM
Al Carman & Matthew McKown, CEO of Conservation Metrics - [* awaiting summary *]
2014 Sep 9 AM
Jim Martin - [* awaiting summary *]
 
2014 Sep 2 AM
Alan Smith discusses referral relationships and creating powerful alliances - [* awaiting summary *]
 
2014 Aug 26 AM
Peter Vokos & Karen Calcagno - [* awaiting summary *]
 
2014 Aug 19 AM
Michael Sarka & Claire Laughlin director of corporate training at Cabrillo - [* awaiting summary *]
 
2014 Aug 12 AM
Alexandra Navarro - [* awaiting summary *]
 
2014 Aug 5 AM
Jim Martin & guest Jim Booth of Booth Swim Schools talk about the importance of creativity in finding new customers.
 
2014 Jul 29 AM
Michael Sarka & Rosanna of Bruno’s BBQ discuss effects of minimum wage increases - [* awaiting summary *]
 
2014 Jul 22 AM
Alan Smith discusses business networking, in particular home based businesses - [* awaiting summary *]
 
2014 Jul 15 AM
Angus Jappy - [* awaiting summary *]
 
2014 Jul 8 AM
Rich Hill discusses values and fairness in business - [* awaiting summary *]
 
2014 Jul 1 AM
Jim Martin discusses the importance of understanding your real computer needs before setting out to fill them.
 
2014 Jun 24 AM
Kristina Kuprina - [* awaiting summary *]
 
2014 Jun 17 AM
Al Carman & Bill Bruce of B&B Small Engine Repair discuss the importance of customer service and word of mouth marketing.
 
2014 Jun 10 AM
Kristina Kuprina - [* awaiting summary *]
 
2014 May 27 AM
Angus Jappy - [* awaiting summary *]
 
2014 May 13 AM
Jim Martin talks about why he recommends running your business as if you plan to sell it.
 
2014 May 6 AM
Michael Sarka & Melody Sharp web site designer - [* awaiting summary *]
 
2014 Apr 29 AM
Alan Smith & Angelo DeBarnado of Santa Cruz County Bank - [* awaiting summary *]
 
2014 Apr 22 AM
Alexandra Navarro - [* awaiting summary *]
 
2014 Apr 15 AM
Kristina Kuprina discusses buying an existing business or starting a new business - [* awaiting summary *]
 
2014 Apr 8 AM
Angus Jappy talks about non-profit organizations - [* awaiting summary *]
 
2014 Apr 1 AM
Jim Martin talks about some of the techniques small local businesses can use to compete with online sellers and “big box” chain stores.
 
2014 Mar 25 PM
Paul Cohen - [* awaiting summary *]
AM
Paul Cohen - [* awaiting summary *]
 
2014 Mar 18 PM
Loreli Trippel SCORE District Director talks about the Northern California SCORE chapters and the mission of SCORE.
AM
Michael Sarka & Loreli Trippel talk about SCORE missions and goals - [* awaiting summary *]
 
2014 Mar 11 PM
Alan Smith & Angus Jappy - [* awaiting summary *]
AM
Alan Smith & Angus Jappy - [* awaiting summary *]
 
2014 Mar 4 PM
Jim Martin talks about the importance of controlling one’s cyber reputation and some steps one can take to prevent damage to a business through negative on-line attacks.
AM
Jim Martin & Rosemary Chalmers discuss the ways in which a business owner can control the inherent chaos of a business.
 
2014 Feb 25 PM
Alan Smith discusses branding your business and the 50th anniversary of SCORE.
AM
Alan Smith & Julie Boudreau, Education and Outreach Program Manager at Hospice of Santa Cruz County discuss the roll of hospice in supporting businesses.
 
2014 Feb 18 PM
Karen Calcagno & Clair Laughlin discuss business resources and professional development at Cabrillo College.
AM
Karen Calcagno talks about corporate training activity and courses at Cabrillo College.
 
2014 Feb 11 AM
Kristina Kuprina discusses business sale and transition planning considerations.
 
2014 Feb 4 PM
David Harkin & Christine Mason Published Author discuss the business needs of creative arts.
 
2014 Jan 28 PM
Rich Hill discusses the importance of business plans.
AM
Rich Hill & Toni Castro, director of Capitola Chamber of Commerce discuss activities taking place in the community.
 
2014 Jan 21 PM
Paul Cohen discusses online shopping carts and how to utilize them featuring Fortune3.com & Volution.com.
AM
Paul Cohen discusses online shopping carts and how to utilize them featuring Fortune3.com & Volution.com.
 
2014 Jan 14 PM
Michael Sarka & Patrice Kraemer of Kraemer Business Services discusses tax planing and upcoming required documents.
AM
Michael Sarka & Patrice Kraemer of Kraemer Business Services discusses tax planing and upcoming required documents.
 
2014 Jan 7 PM
Jim Martin discusses how to vet a new employee.
AM
Jim Martin discusses how a business person can assimilate new ideas.
 
2013 Dec 31 PM
Alan Smith discusses the 10 most common mistakes when setting goals.
AM
Alan Smith discusses the 10 most common mistakes when setting goals.
 
2013 Dec 17 PM
Alan Smith discusses the top 10 reasons businesses fail.
AM
Alan Smith discusses the top 10 reasons businesses fail.
 
2013 Dec 10 PM
Jim Martin discusses the importance of properly and clearly documenting business commitments and decisions in order to avoid problems later.
AM
Alan Smith discusses starting and maintaining a business, especially home based businesses, attitudes and steps to take for success.
 
2013 Dec 3 PM
Al Carman with Bryan & Katherine Keeler of Man With Tools continue their discussion of their construction and handiman network activities as well as how to start and run a small business.
AM
Al Carman with Bryan & Katherine Keeler of Man With Tools discuss their construction and handiman network activities as well as how to start and run a small business.
 
2013 Nov 26 PM
Alexandra Navarro introduces Spanish language workshops for SCORE in Watsonville or where ever needed.
AM
Al Carman & Alexandra Navarro discuss work life balance, the coaching process, and how SCORE can help.
 
2013 Nov 19 PM
Karen Calcagno & Joan-E Rizzuto of Moondance Design discuss graphics, logos, designing effective web sites, and how to manage the process of creating them.
AM
Karen Calcagno & Kim Sotero, owner of S K Bookkeeping, discuss the need for accountants and bookkeepers for small business.
 
2013 Nov 12 PM
Michael Sarka & Bret Taylor of the American Red Cross discuss emergency preparedness, planning and training (e.g. Ready Rating).
AM
Michael Sarka & Patsy Gasca of the American Red Cross discuss emergency preparedness and planning.
 
2013 Nov 5 PM
Jim Martin talks about collectors and their characteristics that can be used to advantage by a small business.
AM
Jim Martin discusses aspects of expanding a small business into the international arena.
 
2013 Oct 29 PM
Alan Smith & Pamela Fugit-Hetrick of Money Moves Radio show discuss employer requirements for the new health care act.
AM
Alan Smith & Pamela Fugit-Hetrick of Money Moves Radio show discuss employer requirements for the new health care act.
 
2013 Oct 22 AM
Kristina Kuprina discusses business transition planning .
 
2013 Oct 15 PM
Rich Hill & Steve Hill discuss running a dental service for 28 years and how it developed and the things that were challenging about it.
AM
Rich Hill discusses home businesses, those that are appropriate and ones that are not suitable for being based at home.
 
2013 Oct 8 PM
Michael Sarka & Chip Kirchner owner of Santa Cruz Diner discuss what it takes to start and be a success in the restaurant business.
AM
Michael Sarka talks about customer service and how employees can be encouraged to interact with customers to create satisfaction with the business they are working for.
 
2013 Oct 1 PM
Jim Martin talks about the trends shown by some small business data recently published in the Wall Street Journal.
AM
Jim Martin discusses the five concerns that should be addressed before putting a company’s critical data onto the cloud.
 
2013 Sep 24 PM
Al Carman & Danny Keith, Director of Corporate Sponsorships for the Santa Cruz Warriors and founder of Grind Out Hunger discuss fostering activities for the community and helping local business.
AM
Al Carman & Foster Anderson of Shared Adventures discuss how his business got started and current events.
2013 Sep 17 PM
Paul Cohen discusses CRM (Customer Relationship Manangement) software and how it helps operate a 21st century business.
AM
Paul Cohen discusses Customer Relationship Manangement software and how it helps operate a business.
 
2013 Sep 10 PM
Alan Smith discusses 9 simple steps to success in business.
AM
Alan Smith discusses 9 simple steps to success in business.
 
2013 Sep 3 PM
Karen Calcagno & Claire Laughlin of Cabrillo Community College Corporate Training discuss leadership in family businesses and Cabrillo Extension classes.
AM
Karen Calcagno talks about the family business model and what is difficult and the advantages of setting goals, boundries and accountability.
 
2013 Aug 27 PM
Kristina Kuprina continues her discussion of the economy and recovery, jobs, and salaries.
AM
Kristina Kuprina discusses the recovering economy and how it is different in different parts of our region.
 
2013 Aug 20 PM
Rich Hill & Claire Laughlin of Cabrillo Community College Corporate Training discuss how small business leaders can add to their skills and grow their business.
AM
Rich Hill discusses recruiting good employees and managing the process of hiring and dismissing employees.
 
2013 Aug 13 PM
Michael Sarka & Pacho Rojas talk about the process of joining SCORE and how to market and conduct your business using the World Wide Web.
AM
Michael Sarka talks about how employees can be encouraged to interact with customers to create satisfaction with the business they are working for.
 
2013 Aug 6 PM
Karen Calcagno & Alexandra Navarro discuss being in harmony with your business and how SCORE is trying to interact more effectively with our Spanish speaking community.
AM
Karen Calcagno discusses the need for good interactions with board members in small business and non-profits.
 
2013 Jul 30 PM
Allen Carman & Dr. Evelyne Sharp of My Personal Vet talk about her house call veterinarian service and how she runs her business.
AM
Allen Carman & Dr. Evelyne Sharp of My Personal Vet talk about her house call veterinarian service and how she runs her business.
 
2013 Jul 23 PM
Kristina Kuprina & Scott Roseman CEO of New Leaf Community Markets discuss giving back to the community.
AM
Kristina Kuprina discusses philanthropy, both personal and in small businesses.
 
2013 Jul 16 PM
Karen Calcagno & Carol Puskar discuss borrowing and lending from family for new business.
AM
Karen Calcagno discusses business discounts for friends and family.
 
2013 Jul 9 PM
Paul Cohen & Larry Pearson CEO of Pacific Cookie Company talk about growing a long term business.
AM
Paul Cohen discusses business maxims and quotes.
 
2013 Jul 2 PM
Alan Smith & Rosanna Herrera owner of Bruno’s BBQ discuss buying and running a resturant business.
AM
Alan Smith & Rosanna Herrera owner of Bruno’s BBQ discuss buying and running a resturant business.
 
2013 Jun 25 PM
Peter Vokos, Joaquin Menezes & Robert Stewart discuss their new company Yardarm Technologies and its gun control technology.
AM
Peter Vokos, Joaquin Menezes & Robert Stewart discuss their new company Yardarm Technologies and its gun control technology.
 
2013 Jun 18 PM
Jim Martin discusses various points on computer security in small businesses.
AM
Jim Martin talks about using Skype in business situations.
 
2013 Jun 11 PM
Peter Vokos & guest Chris discuss opportunities in journalism and unusual paths to education and employment.
AM
Rich Hill discusses hiring an employee and the tax and other implications such as workers compensation insurance regarding employees and contractors.
 
2013 Jun 4 PM
Michael Sarka & Steve Principe discuss purchasing a new business vinocruz, quite different from his existing business.
AM
Michael Sarka & Steve Principe discuss purchasing a new business vinocruz, quite different from his existing business.
 
2013 May 28 PM
Peter Vokos discusses business exit plans and the changing business environment causing the need of such plans.
AM
Peter Vokos discusses business exit plans including business lease requirements.
 
2013 May 21 PM
Kristina Kuprina discusses the upcoming health care change and associated issues.
AM
Kristina Kuprina discusses the upcoming health care change and associated issues.
2013 May 14 PM
Alan Smith discusses networking, marketing and ways to add clients to your business.
AM
Alan Smith discusses networking, marketing and how personal habits, like shaking hands, can help grow your business.
 
2013 May 7 PM
Karen Calcagno of Advantage Family Business Center talks about SCORE workshops and her experience in business and joining SCORE.
AM
Karen Calcagno of Advantage Family Business Center talks about SCORE workshops and how they help people either starting or running a business.
 
2013 Apr 30 PM
Paul Cohen discusses ways small business and startups can avoid common problems.
AM
Paul Cohen discusses ways small business and startups can avoid common problems.
 
2013 Apr 23 PM
Robert Cihos & Dr. Tonya Fleck of Santa Cruz Naturopathic Medical Center discuss starting her business in naturopathic medicine.
AM
Robert Cihos & Dr. Tonya Fleck of Santa Cruz Naturopathic Medical Center discuss starting her business in naturopathic medicine.
 
2013 Apr 16 PM
Michael Sarka & Tony Walker of ComForcare Senior Services discuss changing careers and starting a new business.
AM
Michael Sarka & Tony Walker of ComForcare Senior Services discuss changing careers and starting a new business.
 
2013 Apr 9 PM
Jim Martin discusses some of the aspects of small business financing.
AM
Jim Martin talks about a book Snap Selling by Jill Konrath and developing business leads.
 
2013 Apr 2 PM
Rich Hill & Barbara Mason, County of Santa Cruz Economic Development Coordinator, talk about the business climate in the county.
AM
Rich Hill talks about business development and where ideas come from.
 
2013 Mar 19 PM
Alan Smith & Jim White of JL White International discuss crowd funding and other funding sources.
AM
Alan Smith talks about tax issues for small businesses.
 
2013 Mar 12 PM
Paul Cohen talks about doing business with China.
AM
Paul Cohen talks about doing business with China.
 
2013 Mar 5 PM
Allen Carman talks about avoiding mistakes and how to succeed in a changing business environment.
AM
Allen Carman talks about avoiding mistakes and how to succeed in a changing business environment.
 
2013 Feb 26 PM
Kristina Kuprina discusses the upcoming effects of national Health Care Reform on businesses.
AM
Kristina Kuprina discusses the upcoming effects of national Health Care Reform on businesses.
 
2013 Feb 19 PM
Michael Sarka, Carol Puskar & Patricia Kraemer discuss the role of accountants in small businesses as provided by Kraemer Business Services.
AM
Michael Sarka & Patricia Kraemer discuss the role of accountants in small businesses as provided by Kraemer Business Services.
 
2013 Feb 12 AM
Richard Hill talks about the Santa Cruz SCORE website (the one you are using to listen to this recording).
 
2013 Feb 5 PM
Michael Milligan talks about the idea of “Love the one you’re with” as concerns managing customer relations.
AM
Michael Milligan talks about the idea of “Love the one you’re with” as concerns managing customer relations.
 
2013 Jan 29 PM
Peter Vokos & Joaquin Menezes discuss issues of operating his hair styling salon for 45 years and starting new businesses such as his photography business.
AM
Peter Vokos & Joaquin Menezes discuss issues of operating his hair styling salon for 45 years and starting new businesses such as his photography business.
 
2013 Jan 22 PM
Alan Smith & Michael Jacque discuss setting directions for nurturing a business and avoiding failure.
AM
Alan Smith discusses lawsuits and things about them that small business owners should watch out for.
 
2013 Jan 15 PM
Allen Carman & Jim Tucker Seascape Village Fitness Center discuss starting and growing a small business.
AM
Allen Carman & Jim Tucker Seascape Village Fitness Center discuss starting and growing a small business.
 
2013 Jan 8 PM
Michael Sarka discusses email etiquette and polite communication techniques.
AM
Michael Sarka discusses email etiquette and polite communication techniques.
 
2012 Dec 18 PM
Michael Milligan discusses preparing for the coming year by considering the past.
AM
Michael Milligan discusses planning for success in the new year.
 
2012 Dec 11 PM
Alan Smith & Carol Puskar with guest Robert Dennis of Lighthouse Bank discuss small business loans and details of how to apply and obtain funding.
AM
Alan Smith & Carol Puskar with guest Robert Dennis of Lighthouse Bank discuss small business loans and details of how to apply and obtain funding.
 
2012 Dec 4 PM
Paul Cohen talks about SCORE and SCORE services.
AM
Paul Cohen talks about SCORE and SCORE services.
 
2012 Nov 27 PM
Jim Martin discusses how businesses can deal with cyclic business level changes.
AM
Jim Martin talks about the characteristics that differentiate good customers from bad customers.
 
2012 Nov 20 PM
Michael Sarka & Diane Lipska of Bay Federal Credit Union discuss credit card fraud and industry efforts to prevent it.
AM
Michael Sarka & Diane Lipska of Bay Federal Credit Union discuss credit card fraud and industry efforts to prevent it.
 
2012 Nov 13 PM
Kristina Kuprina discusses the pending changes in tax rules and the impacts of new health insurance requirements.
AM
Kristina Kuprina discusses the pending changes in tax rules and their impact on small businesses.
 
2012 Nov 6 PM
Alan Smith & Bruce Clark discuss disaster preparedness and contingency planning.
AM
Alan Smith & Bruce Clark discuss disaster preparedness and contingency planning.
 
2012 Oct 30 PM
Rich Hill discusses for profit versus not for profit businesses and various aspects of 501c3 corporations.
AM
Rich Hill discusses for profit versus not for profit businesses and funding sources for 501c3 corporations.
 
2012 Oct 23 PM
Jim Martin discusses assessing the potential of a business idea.
AM
Jim Martin talks about keeping a business’ IT technology current.
 
2012 Oct 16 PM
Michael Sarka & Barbara Humphreys discuss the need & uses for a CPA & book keeping services.
AM
Michael Sarka & Barbara Humphreys discuss the need & uses for a CPA & book keeping services.
 
2012 Oct 9 PM
Karen Calcagno & Kathleen Richards, Broker/Owner of Portola Property Management, discuss the reasons for working with a property manager.
AM
Karen Calcagno & Kathleen Richards, Broker/Owner of Portola Property Management, discuss the reasons for working with a property manager.
 
2012 Oct 2 PM
Al Carman asks, “are you ready to start a business?” Questions to ask yourself.
AM
Al Carman discusses qualifications & checkpoints for starting a business.
 
2012 Sep 25 PM
Rich Hill & John Collins of Goodwill Industries discuss help for veterans and others to find jobs.
AM
Rich Hill talks about why he joined SCORE and his perception of the organization.
 
2012 Sep 18 PM
Jim Martin discusses pricing philosophy.
AM
Jim Martin discusses advertising.
 
2012 Sep 11 PM
Alan Smith & Lalaine Del Valle, event planner, from Santa Cruz County Fair discuss expositions and events.
AM
Alan Smith talks about contingency plans.
 
2012 Sep 4 PM
Michael Sarka with Lynette Cederquist, Goldsmith talks about starting her jewelry business.
AM
Michael Sarka with Kristen & Lynette Cederquist, founder/owners of Serendipity Spreads, talk about starting their business based on family traditions
 
2012 Aug 21 PM
Al Carman & Jim Weyermann, President of Santa Cruz Warriors basketball team talk about bringing a professional sports franchise to Santa Cruz.
AM
Al Carman & Jim Weyermann, President of Santa Cruz Warriors basketball team talk about bringing a professional sports franchise to Santa Cruz.
 
2012 Aug 14 PM
Alan Smith talks about the Santa Cruz County Fair and marketing and advertising your business.
AM
Alan Smith talks about networking and spreading the word about your business.
 
2012 Aug 7 PM
Karen Calcagno & Jeremy Lezin, owner of Cruz Car Wash, discuss the process of buying a business.
AM
Karen Calcagno & Jeremy Lezin, owner of Cruz Car Wash, discuss the process of buying a business.
 
2012 Jul 31 PM
Jim Martin talks about effective & low cost advertising.
AM
Jim Martin discusses changes in credit card charges allowing credit card surcharges.
 
2012 Jul 24 PM
Alan Smith & Marcy McQuillian, founder of Nitless Noggins, discuss starting her head lice extermination business.
AM
Alan Smith & Marcy McQuillian, founder of Nitless Noggins, discuss starting her head lice extermination business.
 
2012 Jul 17 PM
Karen Calcagno & Kerry Hunter, owner of Zen Island Trading Company, discuss starting, evolving and managing a business.
AM
Karen Calcagno & Kerry Hunter, owner of Zen Island Trading Company, discuss starting and evolving a business starting with martial arts supplies to general merchandise.
 
2012 Jul 10 PM
Al Carman & Elliot Stone, founder/owner of Elite Martial Arts Academy discuss starting a business at a young age.
AM
Al Carman & Elliot Stone, founder/owner of Elite Martial Arts Academy discuss starting a business at a young age.
 
2012 Jul 3 PM
Jim Martin talks about advertising your business.
AM
Alan Smith & Andy Van Valer GoingSuper.com discuss starting and operating home based businesses.
 
2012 Jun 26 PM
Jack Zahorsky and guest Jamie Ellison discuss promoting business locally.
AM
Jack Zahorsky and guest Jamie Ellison discuss promoting business locally.
 
2012 Jun 19 PM
Kristina Kuprina & Richard Morrones, owner of Morrones Drapries, talk about Toastmasters and public speaking.
AM
Kristina Kuprina discusses succession planning in your business.
 
2012 Jun 12 PM
Alan Smith and guest Ken Whiting discuss hiring youth.
AM
Alan Smith and guest Ken Whiting discuss hiring youth.
 
2012 Jun 5 AM
Peter Vokos discusses networking and business cards.
 
2012 May 29 PM
Jim martin talks about how a business keeps current customers satisfied while growing its customer base.
 
2012 May 22 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2012 May 15 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2012 May 8 PM
[* awaiting summary *]
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2012 May 1 PM
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2012 Apr 24 PM
[* awaiting summary *]
 
2012 Apr 17 AM
Karen Calcagno talks about burnout in business.
 
2012 Apr 10 PM
Jim Martin discusses the importance of customer touch points.
AM
Jim Martin talks about the use of coupons by small businesses.
 
2012 Apr 3 PM
Karen Calcagno discusses civility.
AM
[* awaiting summary *]
 
2012 Mar 27 PM
Jim Martin talks about the process of converting potential customers to committed customers.
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[* awaiting summary *]
 
2012 Mar 20 AM
(No Shows)
2012 Mar 13 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2012 Mar 6 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2012 Feb 28 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2012 Feb 21 PM
Jim martin & guest Pat Riley discuss the management of intellectual properties.
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Jim Martin discusses the planning of employee benefits programs.
 
2012 Feb 14 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2012 Feb 7 PM
[* awaiting summary *]
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2012 Jan 31 PM
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2012 Jan 24 PM
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2012 Jan 17 PM
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[* awaiting summary *]
…….
SCORE apologizes for missing shows
…….
 
2011 Sep 6 PM
Peter Vokos talks about business exit strategies.
 
2011 Aug 30 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2011 Aug 23 PM
Karen Calcagno talks about -How to save money on your Business Equipment tax.
AM
Karen Calcagno talks about - How to save money on your real estate property taxes: both residential and commercial buildings.
 
2011 Aug 16 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2011 Aug 9 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2011 Aug 2 PM
Jim Martin & guest Michael Olson talk about the business advantages of County Fair participation.
AM
Jim Martin & Guest Linda Fernandez (Monterey County Bank) talk about SBA loans.
 
2011 Jul 26 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2011 Jul 19 PM
[* awaiting summary *]
 
2011 Jul 12 PM
Ann Sayers & Rob Mylls Bike Dojo
AM
Ann Sayers & Rob Mylls Bike Dojo
 
2011 Jul 5 PM
Karen Calcagno: The perils of a technician going into business. Systems Part2
Resources: The processes mentioned by Karen Calcango on the 2011 July 5 show can be found at the following web location http://www.autoinc.org/archives/2009/april2009/manage.htm and the two Word documents to help create a process map can be found here (Comeback_Process_Map_ABU.doc) and here (Creating_Process_Map_ABU.doc).
AM
Karen Calcagno: Do What You Do Best and Systematize the Rest
2011 Jun 28 PM
Peter Vokos & Susan Barish of Project 17
AM
Peter Vokos & Susan Barish of Project 17
 
2011 Jun 21 PM
Sam Badawi & Kenda Haines Noli n Nali Organics
AM
Sam Badawi & Kenda Haines Noli n Nali Organics
 
2011 Jun 14 PM
Jack Zahorsky & Jaimi Ellison Santa Cruz Core Fitness
AM
Jack Zahorsky & Jaimi Ellison Santa Cruz Core Fitness
 
2011 Jun 7 PM
Ron Dornseif talks about “The elevator speech”
AM
Ron Dornseif talks about “The elevator speech”
 
2011 May 31 PM
Al Carman & Rob Gutowsky from Wells Fargo
AM
Al Carman & Rob Gutowsky from Wells Fargo
 
2011 May 24 PM
Jim Martin talks about some of the technology myths that misdierect business owners.
AM
Jim Martin talks about the challenge of controlling a business’ inherent chaos.
 
2011 May 17 PM
[* awaiting summary *]
AM
[* awaiting summary *]
 
2011 May 10 PM
Karen Calcagno & Guest: Suzanne Koebler, Conflict Resolution Center: workplace conflict.
AM
Karen Calcagno & Guest Bonnie Primbsch workplace and small claims mediator.
 
2011 May 3 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2011 Apr 26 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2011 Apr 19 PM
[* awaiting summary *]
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2011 Apr 12 PM
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2011 Apr 5 PM
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2011 Mar 29 PM
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2011 Mar 15 PM
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2011 Mar 8 PM
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2011 Mar 1 PM
Karen Calcagno & Veronica Shephardson talks about getting Veronica’s business ready to sell.
 
2011 Feb 22 PM
[* awaiting summary *]
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[* awaiting summary *]
 
2011 Feb 15 PM
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2011 Feb 8 PM
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2011 Feb 1 PM
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2011 Jan 25 PM
Jim Martin: How Independent Contractors can find more clients.
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Jim Martin: Economic forecast.
 
2011 Jan 18 AM
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2011 Jan 4 PM
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2010 Dec 28 PM
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2010 Dec 21 PM
Karen Calcagno & Guest John Allanson Business Insurance part 2.
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Karen Calcagno & Guest John Allanson Business Insurance Part 1.
 
2010 Dec 14 PM
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Michael Sarka talks about business planning, customer service, and attitude in dealing with the public.
 
2010 Dec 7 PM
Jim Martin talks about the way in which successful businesses are “tightly orchestrated” like good music.
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Jim Martin talks about low cost ways to advertise a business.
 
2010 Nov 30 PM
Michael Milligan talks about planning for a new business compared to planning for holiday dinners.
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2010 Nov 23 PM
Linda Johnson & and Franklin Harris of Actor’s Theater talk about non-profits and fundraising activities.
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2010 Nov 16 PM
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2010 Nov 9 PM
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2010 Nov 2 PM
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2010 Oct 26 PM
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2010 Oct 19 PM
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2010 Oct 12 PM
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2010 Oct 5 PM
Ron Dornseif talks about reducing startup risks when renting space for your business.
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Ron Dornseif talks about reducing startup risks when renting space for your business.
 
2010 Sep 28 PM
Karen Calcagno & Guest Jeanette Anderson CPA: New 1099 Requirements for B2B Transactions.
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Karen Calcagno: Automatic loss of Exemption for All Non Profits if they do not file a 990 form this year.
 
2010 Sep 21 PM
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2010 Sep 14 AM
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2010 Sep 7 PM
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Richard Clark shares results of a recent meeting between local SCORE & SBDC staff and Congressman Sam Farr.
 
2010 Aug 31 PM
Michael Milligan speaks about 5 ways to increase your income.
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Michael Milligan speaks about the importance of a business plan and understanding cash flow.
 
2010 Aug 24 PM
Ron Dornseif talks about how to find and check out the competition.
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Ron Dornseif talks about how to find and check out the competition.
 
2010 Aug 17 PM
Jim Martin talks about starting a business with little or no money.
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Karen Calcagno discusses Employer Advisory Council being a great resource for employers. The EAC provides a way for employers needs to be heard on a state level as well as being a resource for employer updates and seminars.
 
2010 Aug 10 PM
David Harken talks about business startup issues, in particular financing, picking a name, and marketing research including the benefits of taking a workshop like the SCORE Quickstart program.
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David Harken, Steve Belcher, & Richard Eley discuss the SCORE Quickstart courses and how they apply to the Public Safety Consulting Service that Steve and Richard are starting.
 
2010 Aug 3 PM
Karen Calcagno & Linda Murphy from RPM Mortgage Co. talked about the new realities of using your home equity to support your business especially since credit lines have been reduced or cut off.
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Karen Calcagno discussed Tips for Free or Inexpensive Market research and examples of doing market research around changing your business name.
 
2010 Jul 27 PM
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2010 Jul 20 PM
Jim Martin & Patrice Edwards of Times Publishing Group talk about how the economy has affected local businesses over the past two years and what some businesses are doing to compensate.
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Jim Martin provides some useful ideas about marketing in a weak economy.
 
2010 Jul 13 PM
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2010 Jul 6 PM
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2010 Jun 29 PM
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2010 Jun 22 PM
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2010 Jun 15 AM
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2010 Jun 8 PM
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2010 Jun 1 PM
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2010 May 25 PM
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Rex Walters & Scott Ruble - [* awaiting summary *]
 
2010 May 18 PM
Karen Calcagno & Michael Sarka talk about Non-Profit organizations. Community support is crucial for non-profits in these difficult times.
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Karen Calcagno & Michael Sarka talk about Non-Profit organizations. Community support is crucial for non-profits in these difficult times.
 
2010 May 11 PM
Al Carman & David Harken discuss the QuickSTART Workshop Series and how it can benefit not only new small businesses but aslo existing businesses.
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Al Carman & David Harken discuss the QuickSTART Workshop Series and how it can benefit not only new small businesses but aslo existing businesses.
 
2010 May 4 PM
Ron Dornseif discusses some of the main causese of failures in small business start-ups, and the track record for success after 4 years.
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Ron Dornseif discusses some of the critical factors for success in small business start-ups including the importance of insurance, and what the track record is for success after 4 years.
 
2010 Apr 27 PM
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2010 Apr 20 PM
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2010 Apr 13 PM
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2010 Apr 6 PM
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2010 Mar 30 PM
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2010 Mar 23 PM
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2010 Mar 16 PM
Jim Martin talks about how entrepreneurs can find new ways to attract customers by redefining their market.
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Jim Martin talks about techniques for expanding your customer base.
 
2010 Mar 9 PM
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2010 Mar 2 PM
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2010 Feb 23 PM
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2010 Feb 16 PM
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2010 Feb 9 PM
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2010 Feb 2 PM
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Sam Badawi talks about how to partner with other businesses.
 
2010 Jan 26 PM
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2010 Jan 19 PM
Karen Calcagno talks about how to have productive “family business” meetings.
 
2010 Jan 12 PM
Karen Calcagno & Marc Hersch continue the discussion of business meetings.
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Karen Calcagno & Marc Hersch discuss participating in and making good use of business meetings.
 
2010 Jan 5 PM
Maggie Barr discusses how to hire a consultant.
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Maggie Barr & Peter Vokos talk about improved climate for small business and managing consults.
2009 Dec 29 PM
Allen Carman & and guest Mark Rosenberg, Financial Consultant at Financial West Group talk about investing in the stock market.
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Allen Carman & and guest Mark Rosenberg, Financial Consultant at Financial West Group discuss the financial collapse of the past year.
 
2009 Dec 22 PM
Kristina Kuprina talks about hiring and firing.
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Kristina Kuprina talks about hiring and firing.
 
2009 Dec 15 PM
Ron Dornseif discusses the best approach to starting a small business.
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Ron Dornseif discusses the best approach to starting a small business.
 
2009 Dec 8 PM
Marc Hersch talks about pay for performance.
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Marc Hersch talks about pay for performance.
 
2009 Dec 1 AM
Karen Calcagno & Linda Johnson discuss family owned enterprises.
 
2009 Nov 17 PM
Rex Walters — Talks about financing a small business, grants and other sources.
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Rex Walters Talks about financing a small business, grants and other sources.
 
2009 Nov 10 PM
Alan Smith & Andrew Van Valer of Home Solutions Institute — [* awaiting summary *]
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Alan Smith & Andrew Van Valer of Home Solutions Institute — [* awaiting summary *]
 
2009 Nov 3 PM
Kristina Kuprina — [* awaiting summary *]
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Kristina Kuprina — [* awaiting summary *]
 
2009 Oct 27 PM
Al Carman & Marc Hersch — [* awaiting summary *]
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Al Carman & Marc Hersch — [* awaiting summary *]
 
2009 Oct 20 PM
Karen Calcagno & Tom North talk about the differences between efficiency and effectiveness.
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Karen Calcagno & Rex Walters — [* awaiting summary *]
 
2009 Oct 6 PM
Rex Walters talks about the value of “good will” to a small business.
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Rex Walters discusses ways for a business to stand out from competitors and the role of “good will” in value of a business.
 
2009 Sep 29 PM
Allen Carman & Diane Pinkard discuss the basics of sales techniques and their relationship to teaching as described in her book Just Treat Me Like I Matter.
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Allen Carman & Jeremy Neuner talk about NextSpace an exciting and innovative new business center in downtown Santa Cruz.
 
2009 Sep 22 PM
Kristina Kuprina — [* awaiting summary *]
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Kristina Kuprina & Linda Bryer of Bryer Advertising — [* awaiting summary *]
 
2009 Sep 15 AM
Karen Calcagno & Peter Vokos talk about time management, especially how to set priorities on tasks to be done.
 
2009 Sep 8 PM
Jim Martin continues the discussion of grooming a business for sale and successful operations and the considerations of buying a business and working with business brokers.
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Jim Martin talks about considerations of selling a business, how to groom the business and deciding when to sell.
 
2009 Sep 1 PM
Peter Vokos gives an overview of SCORE and our web sites and services. He also adds to thoughts about customer service.
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Peter Vokos talks about customer service and its importance and how it seems to have disappeared.
 
2009 Aug 25 PM
Allen Carman & Blaine Brokaw, SVP Thoits Insurance Service talk about providing excellent customer service, answering a call in question about technology support for service.
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Allen Carman & Kristina Kuprina talk about promoting sales in these trying times and what it takes to be a good sales person.
 
2009 Aug 18 PM
Maggie Barr & Kirsti Scott of Scott Design discuss promoting your business using social networking sites such as Twitter, Facebook, Linkedin, and others.
 
2009 Aug 11 PM
Karen Calcagno & Sam Badawi continue the discussion partnerships, aspects that are really good, and things that can cause real problems. Trust and communication along with self evaluation are very important.
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Karen Calcagno & Sam Badawi discuss partnerships, their benefits and issues that should be carefully considered.
 
2009 Aug 4 PM
Rob Fish & Peter Vokos continue the discussion of reputation and how important it is.
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Rob Fish & Peter Vokos discuss the importance of reputation to a small business and techniques for building a good reputation.
 
2009 Jul 28 PM
Allen Carman & Jeremy Lezin, Cruz Car Wash, talk about “finding a business”, how to decide which is the right one and how to hire and retain employees to assure success.
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Allen Carman & Peter Vokos discuss reinventing yourself in tough times like the current recession.
 
2009 Jul 21 PM
Dick Clark & Sam Badawi talk more about franchises, including aspects of the state franchise tax board.
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Dick Clark & Sam Badawi discuss franchising and things to look for when considering starting a franchise business.
 
2009 Jul 14 PM
Maggie Barr & Jessica Johnson of Get Inside Her Mind - A Man’s Guide to Women (www.getinsidehermind.com) discuss how to promote a new business emphasizing networking and word of mouth referrals.
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Maggie Barr & Gail Kinstler Pet Photographer (www.posesandnoses.com) discuss how to get a new business started and how to set up marketing and advertising.
 
2009 Jul 7 PM
Rex Walters & Don Carrol of Guaranteed Rate Mortgage discuss more about securing financing for entrepreneurs and property owners.
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Rex Walters & Don Carrol of Guaranteed Rate Mortgage talk about how to get an SBA loan, importance of business plan and tax documents to qualify and issues about private financing.
 
2009 Jun 30 PM
Allen Carman & Dr David Montgomery talk about how to run a successful professional office, and deal with the unexpected.
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Allen Carman & Rob Fish discuss how to market one’s self when applying for work by telling your story.
 
2009 Jun 23 PM
Maggie Barr & Melody Sharp, Web Designer, talk about the importance of a good web site for small businesses.
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Maggie Barr & Patti Bond of Bond Marketing Communications, talk about how small businesses can do effective PR economically.
 
2009 Jun 16 PM
Karen Calcagno & Richard Scott talk more about about nonprofits and funding, a caller discusses Think Local First.
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Karen Calcagno & Richard Scott talk about nonprofits and the issues surrounding them.
 
2009 Jun 9 PM
Allen Carman & Steve Avery of Cimarelli’s Laurel Plumbing discuss the advantages and issues of partnerships in the context of a plumbing service business.
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Kristina Kuprina & Allen Carman discuss business basics, revisiting importance of a business plan and using it to monitor activities.
 
2009 Jun 2 PM
Linda Johnson & Ron Dornseif talk about improving product development by doing comsumer research.
AM
Linda Johnson & Ron Dornseif discuss importance of collecting and tracking customer satisfaction information.
 
2009 May 26 PM
Karen Calcagno & Rex Walters discuss 3 ways that a business can gain a competitive advantage.
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Karen Calcagno & Rex Walters talk about what “competitive advatage” means for small businesses in today’s tight environment.
 
2009 May 19 PM
Peter Vokos & Robert Dennis of Lighthouse Bank discuss advantages of small business using a small local bank with the human touch, particularly regarding loans.
AM
Peter Vokos & Jeff Ulrich of Wells Fargo Bank discuss the importance of a good banking relationship for small business.
 
2009 May 12 PM
Kristina Kuprina & Lou Paolino discuss synergy, how businesses can help each other and get their customers to help as well.
AM
Kristina Kuprina & Lou Paolino talk about team building in a business to motivate employees and attract customers.
 
2009 May 5 PM
Maggie Barr & Alan Smith continue a discussion about on-line social networking.
AM
Maggie Barr & Alan Smith talk about building relationships to improve business by networking.
 
2009 Apr 28 PM
Maggie Barr & Rob Fish talk about fund raising for non-profit organizations.
AM
Maggie Barr discusses non-profit organizations and how they can promote their services.
 
2009 Apr 21 PM
Dick Clark & Peter Vokos discuss recent changes to loan qualification and the SBA loan process.
AM
Peter Vokos outlines 7 steps to success in a business.
 
2009 Apr 14 PM
Sam Badawi & Lou Paolino discuss the anatomy of a business plan.
AM
Sam Badawi & Lou Paolino talk about the needs for and the key components of a business plan.
 
2009 Apr 7 PM
Al Carman & Dr Rosalind Shorenstein talk about business issues that physicians face.
AM
Al Carman & Dick Clark discuss things you need to understand before starting a new business.
 
2009 Mar 31 PM
Maggie Barr & Ron Dornseif talk about the psychology of business in a downturn.
AM
Karen Calcagno & Ron Dornseif discuss revisiting business plans to develop survival plans.
 
2009 Mar 24 PM
Ric Diola & Jim Martin add to their ideas about successful marketing plans.
AM
Ric Diola & Jim Martin explore the key components of a successful marketing plan.
 
2009 Mar 17 PM
Rob Fish & Tom North discuss the joys and perils of operating a business with family members as partners.
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Rob Fish & Tom North discuss the joys and perils of operating a business with family members as partners and how to resolve disputes.
 
2009 Mar 10 PM
Dick Clark & Peter Vokos discuss the importance of financial planning and analysis in a small businesses.
AM
Dick Clark & Peter Vokos discuss: Novel ways to retain a customer base and find new customers.
 
2009 Mar 3 PM
Allen Carman & Sam Badawi discuss how to finance small businesses, the importance of a business plan, and the role of the SBA.
AM
Allen Carman & Sam Badawi discuss leadership, what strong leaders do and don’t do.
 
2009 Feb 24 PM
Karen Calcagno & Rob Fish make suggestions to help job seekers find a job.
AM
Karen Calcagno & Rob Fish make suggestions: In a recession, optimism is critical. A recession is an opportunity you don’t want to waste. Keep balanced, focus on customer contact. When hiring, drill deep in to work histories. Saves you time and money.
 
2009 Feb 17 PM
Rob Fish & Tom North discuss: Down sizing. How do you get an acceptable amount of output with a reduced staff? How do we inspire groups and keep a positive attitude (face) when dealing with customers and fellow workers?
AM
Rob Fish & Tom North answer questions: How do we see a recession? Rethink your operating system, move out of comfort zone, prospecting old customers.
 
2009 Feb 10 PM
Jim Martin & Peter Vokos discuss: Increase profit margin in a recession, reduce costs,expenses. Target market.
AM
Jim Martin & Peter Vokos discuss: How can small businesses increase there revenue? Networking, follow up.
 
2009 Feb 3 PM
Karen Calcagno & Allen Carman talk about: Should offspring be involved in your business?
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Karen Calcagno & Allen Carman talk about: Cash Flow and who is your customer?
Audio Archive