Getting Down To Business - Question Of The Week

For 10 minutes, on one Tuesday each month, at 7:45 AM on KSCO 1080, SCORE members, sometimes with a guest, discuss ideas and answer questions. Prior to July of 2014, there was also an afternoon show that followed the same format.

Our then Chapter Chairman, Al Carman, was interviewed by Mark Carbonaro for Clear Channel Community Spotlight. Broadcast at 07:00 February 17, 2013 on stations KDON (102.5 FM), KION (1460 AM / 101.1 FM), KOCN (105.1 FM), and KTOM (92.7 FM). You can listen to the show by clicking here.

Below are audio streaming files of past KSCO shows with a brief description. Click the AM/PM button on a show of interest to listen.

2017 Mar 14 AM
         Alan Smith & George Cotronieo discuss SCORE services and benefits of mentoring for both the client and mentor.

2017 Jan 24 AM
         Alan Smith & Bill Littell discuss the ins and outs of buying and operating a franchise.

2016 Dec 27 AM
         Alan Smith discusses SCORE, upcoming SCORE workshops and the nature of SCORE mentoring.

2016 Nov 29 AM
         Alan Smith & Patricia Bottero St-Jean discuss starting new businesses and franchises along with motivations for joining SCORE.

Karen Calcagno talks about the importance of succession planning and estate planning as it relates to your business.
Alan Smith & John Yost discuss the SCORE organization and the services provided to small business by SCORE.
Alan Smith discusses working at home and alternatives like renting short term office and meeting spaces.
Alan Smith discusses the importance of customer service and achieving customer satisfaction.
Alan Smith discusses the mentoring process in SCORE and how mentoring and workshops lead to success stories.
Alan Smith relates a SCORE sucess story and gives advice on how to avoid procrastination.
Karen Calcagno talks about the upcoming 82% business micro summit being held in Watsonville.
Alan Smith talks about getting customers through networking and attending business faires.
Karen Calcagno talks about understanding IRS rules and issues that small business faces.
Alan Smith shares some SCORE success stories and the key points of achieving success.
Alan Smith shares some SCORE success stories and the key points of achieving success.
Karen Calcagno discusses improving a business using the Plan, Do, Study, Act cycle.
Karen Calcagno discusses the process of SCORE counseling and the mission of our volunteers.
Alexandra Navarro discusses the importance of good customer service.
Michael Sarka & Jill Sollitto of Modern Life Home & Garden Furnishings discuss integrity in business, knowing your clientele, and having passion in your work.
Pat Webb discusses the local SCORE workshops, and how they can help people interested in getting into business.
Alan Smith talks about the Five Pillars of a successful business and resources available on SCORE websites.
Joy Hallof discusses the new California Healthy Workplaces and Healthy Family Act which will go into effect this July.
Alexandra Navarro discusses the importance of time management, setting and tracking goals, in operating a business.
Angus Jappy & Pat Webb talk about SCORE and the local SCORE Workshop program.
Jim Martin & Rosemary Chalmers discuss planning with a view towards the art of avoiding repeated mistakes.
Al Carman raises the question, “Are you prepared to start a business?” and talks about things the listener may not have thought about.
Karen Calcagno & Alan Smith - [* awaiting summary *]
Alan Smith talks about tax audits, and 6 tax red flags that could get you audited.
Michael Sarka discusses Starting up a business, tips and considerations - [* awaiting summary *]
Kristina Kuprina - [* awaiting summary *]
Angus Jappy & Naomi Brauner of Homeless Garden Project discuss the project and how it has interacted with SCORE.
Jim Martin talks the importance of business plans and gives three solid reasons they are critical to success.
Al Carman discusses the Boss, the Buddy, and the Leader - [* awaiting summary *]
Kristina Kuprina discusses working with employees - [* awaiting summary *]
Karen Calcagno discusses owning a business and retirement planning - [* awaiting summary *]
Alan Smith discusses SCORE resources - [* awaiting summary *]
Michael Sarka & Peter Vokos discuss SCORE efforts to support the local business community - [* awaiting summary *]
Kristina Kuprina discusses how businesses are adapting to disruptive changes - [* awaiting summary *]
Angus Jappy & David Harken talk about the operations of the local SCORE chapter - [* awaiting summary *]
Al Carman & Matthew McKown, CEO of Conservation Metrics - [* awaiting summary *]
Jim Martin - [* awaiting summary *]
 
Alan Smith discusses referral relationships and creating powerful alliances - [* awaiting summary *]
 
Peter Vokos & Karen Calcagno - [* awaiting summary *]
 
Michael Sarka & Claire Laughlin director of corporate training at Cabrillo - [* awaiting summary *]
 
Alexandra Navarro - [* awaiting summary *]
 
Jim Martin & guest Jim Booth of Booth Swim Schools talk about the importance of creativity in finding new customers.
 
Michael Sarka & Rosanna of Bruno’s BBQ discuss effects of minimum wage increases - [* awaiting summary *]
 
Alan Smith discusses business networking, in particular home based businesses - [* awaiting summary *]
 
Angus Jappy - [* awaiting summary *]
 
Rich Hill discusses values and fairness in business - [* awaiting summary *]
 
Jim Martin discusses the importance of understanding your real computer needs before setting out to fill them.
 
Kristina Kuprina - [* awaiting summary *]
 
Al Carman & Bill Bruce of B&B Small Engine Repair discuss the importance of customer service and word of mouth marketing.
 
Kristina Kuprina - [* awaiting summary *]
 
Angus Jappy - [* awaiting summary *]
 
Jim Martin talks about why he recommends running your business as if you plan to sell it.
 
Michael Sarka & Melody Sharp web site designer - [* awaiting summary *]
 
Alan Smith & Angelo DeBarnado of Santa Cruz County Bank - [* awaiting summary *]
 
Alexandra Navarro - [* awaiting summary *]
 
Kristina Kuprina discusses buying an existing business or starting a new business - [* awaiting summary *]
 
Angus Jappy talks about non-profit organizations - [* awaiting summary *]
 
Jim Martin talks about some of the techniques small local businesses can use to compete with online sellers and “big box” chain stores.
 
Paul Cohen - [* awaiting summary *]
Paul Cohen - [* awaiting summary *]
 
Loreli Trippel SCORE District Director talks about the Northern California SCORE chapters and the mission of SCORE.
Michael Sarka & Loreli Trippel talk about SCORE missions and goals - [* awaiting summary *]
 
Alan Smith & Angus Jappy - [* awaiting summary *]
Alan Smith & Angus Jappy - [* awaiting summary *]
 
Jim Martin talks about the importance of controlling one’s cyber reputation and some steps one can take to prevent damage to a business through negative on-line attacks.
Jim Martin & Rosemary Chalmers discuss the ways in which a business owner can control the inherent chaos of a business.
 
Alan Smith discusses branding your business and the 50th anniversary of SCORE.
Alan Smith & Julie Boudreau, Education and Outreach Program Manager at Hospice of Santa Cruz County discuss the roll of hospice in supporting businesses.
 
Karen Calcagno & Clair Laughlin discuss business resources and professional development at Cabrillo College.
Karen Calcagno talks about corporate training activity and courses at Cabrillo College.
 
Kristina Kuprina discusses business sale and transition planning considerations.
 
David Harkin & Christine Mason Published Author discuss the business needs of creative arts.
 
Rich Hill discusses the importance of business plans.
Rich Hill & Toni Castro, director of Capitola Chamber of Commerce discuss activities taking place in the community.
 
Paul Cohen discusses online shopping carts and how to utilize them featuring Fortune3.com & Volution.com.
Paul Cohen discusses online shopping carts and how to utilize them featuring Fortune3.com & Volution.com.
 
Michael Sarka & Patrice Kraemer of Kraemer Business Services discusses tax planing and upcoming required documents.
Michael Sarka & Patrice Kraemer of Kraemer Business Services discusses tax planing and upcoming required documents.
 
Jim Martin discusses how to vet a new employee.
Jim Martin discusses how a business person can assimilate new ideas.
 
Alan Smith discusses the 10 most common mistakes when setting goals.
Alan Smith discusses the 10 most common mistakes when setting goals.
 
Alan Smith discusses the top 10 reasons businesses fail.
Alan Smith discusses the top 10 reasons businesses fail.
 
Jim Martin discusses the importance of properly and clearly documenting business commitments and decisions in order to avoid problems later.
Alan Smith discusses starting and maintaining a business, especially home based businesses, attitudes and steps to take for success.
 
Al Carman with Bryan & Katherine Keeler of Man With Tools continue their discussion of their construction and handiman network activities as well as how to start and run a small business.
Al Carman with Bryan & Katherine Keeler of Man With Tools discuss their construction and handiman network activities as well as how to start and run a small business.
 
Alexandra Navarro introduces Spanish language workshops for SCORE in Watsonville or where ever needed.
Al Carman & Alexandra Navarro discuss work life balance, the coaching process, and how SCORE can help.
 
Karen Calcagno & Joan-E Rizzuto of Moondance Design discuss graphics, logos, designing effective web sites, and how to manage the process of creating them.
Karen Calcagno & Kim Sotero, owner of S K Bookkeeping, discuss the need for accountants and bookkeepers for small business.
 
Michael Sarka & Bret Taylor of the American Red Cross discuss emergency preparedness, planning and training (e.g. Ready Rating).
Michael Sarka & Patsy Gasca of the American Red Cross discuss emergency preparedness and planning.
 
Jim Martin talks about collectors and their characteristics that can be used to advantage by a small business.
Jim Martin discusses aspects of expanding a small business into the international arena.
 
Alan Smith & Pamela Fugit-Hetrick of Money Moves Radio show discuss employer requirements for the new health care act.
Alan Smith & Pamela Fugit-Hetrick of Money Moves Radio show discuss employer requirements for the new health care act.
 
Kristina Kuprina discusses business transition planning .
 
Rich Hill & Steve Hill discuss running a dental service for 28 years and how it developed and the things that were challenging about it.
Rich Hill discusses home businesses, those that are appropriate and ones that are not suitable for being based at home.
 
Michael Sarka & Chip Kirchner owner of Santa Cruz Diner discuss what it takes to start and be a success in the restaurant business.
Michael Sarka talks about customer service and how employees can be encouraged to interact with customers to create satisfaction with the business they are working for.
 
Jim Martin talks about the trends shown by some small business data recently published in the Wall Street Journal.
Jim Martin discusses the five concerns that should be addressed before putting a company’s critical data onto the cloud.
 
Al Carman & Danny Keith, Director of Corporate Sponsorships for the Santa Cruz Warriors and founder of Grind Out Hunger discuss fostering activities for the community and helping local business.
Al Carman & Foster Anderson of Shared Adventures discuss how his business got started and current events.
Paul Cohen discusses CRM (Customer Relationship Manangement) software and how it helps operate a 21st century business.
Paul Cohen discusses Customer Relationship Manangement software and how it helps operate a business.
 
Alan Smith discusses 9 simple steps to success in business.
Alan Smith discusses 9 simple steps to success in business.
 
Karen Calcagno & Claire Laughlin of Cabrillo Community College Corporate Training discuss leadership in family businesses and Cabrillo Extension classes.
Karen Calcagno talks about the family business model and what is difficult and the advantages of setting goals, boundries and accountability.
 
Kristina Kuprina continues her discussion of the economy and recovery, jobs, and salaries.
Kristina Kuprina discusses the recovering economy and how it is different in different parts of our region.
 
Rich Hill & Claire Laughlin of Cabrillo Community College Corporate Training discuss how small business leaders can add to their skills and grow their business.
Rich Hill discusses recruiting good employees and managing the process of hiring and dismissing employees.
 
Michael Sarka & Pacho Rojas talk about the process of joining SCORE and how to market and conduct your business using the World Wide Web.
Michael Sarka talks about how employees can be encouraged to interact with customers to create satisfaction with the business they are working for.
 
Karen Calcagno & Alexandra Navarro discuss being in harmony with your business and how SCORE is trying to interact more effectively with our Spanish speaking community.
Karen Calcagno discusses the need for good interactions with board members in small business and non-profits.
 
Allen Carman & Dr. Evelyne Sharp of My Personal Vet talk about her house call veterinarian service and how she runs her business.
Allen Carman & Dr. Evelyne Sharp of My Personal Vet talk about her house call veterinarian service and how she runs her business.
 
Kristina Kuprina & Scott Roseman CEO of New Leaf Community Markets discuss giving back to the community.
Kristina Kuprina discusses philanthropy, both personal and in small businesses.
 
Karen Calcagno & Carol Puskar discuss borrowing and lending from family for new business.
Karen Calcagno discusses business discounts for friends and family.
 
Paul Cohen & Larry Pearson CEO of Pacific Cookie Company talk about growing a long term business.
Paul Cohen discusses business maxims and quotes.
 
Alan Smith & Rosanna Herrera owner of Bruno’s BBQ discuss buying and running a resturant business.
Alan Smith & Rosanna Herrera owner of Bruno’s BBQ discuss buying and running a resturant business.
 
Peter Vokos, Joaquin Menezes & Robert Stewart discuss their new company Yardarm Technologies and its gun control technology.
Peter Vokos, Joaquin Menezes & Robert Stewart discuss their new company Yardarm Technologies and its gun control technology.
 
Jim Martin discusses various points on computer security in small businesses.
Jim Martin talks about using Skype in business situations.
 
Peter Vokos & guest Chris discuss opportunities in journalism and unusual paths to education and employment.
Rich Hill discusses hiring an employee and the tax and other implications such as workers compensation insurance regarding employees and contractors.
 
Michael Sarka & Steve Principe discuss purchasing a new business vinocruz, quite different from his existing business.
Michael Sarka & Steve Principe discuss purchasing a new business vinocruz, quite different from his existing business.
 
Peter Vokos discusses business exit plans and the changing business environment causing the need of such plans.
Peter Vokos discusses business exit plans including business lease requirements.
 
Kristina Kuprina discusses the upcoming health care change and associated issues.
Kristina Kuprina discusses the upcoming health care change and associated issues.
Alan Smith discusses networking, marketing and ways to add clients to your business.
Alan Smith discusses networking, marketing and how personal habits, like shaking hands, can help grow your business.
 
Karen Calcagno of Advantage Family Business Center talks about SCORE workshops and her experience in business and joining SCORE.
Karen Calcagno of Advantage Family Business Center talks about SCORE workshops and how they help people either starting or running a business.
 
Paul Cohen discusses ways small business and startups can avoid common problems.
Paul Cohen discusses ways small business and startups can avoid common problems.
 
Robert Cihos & Dr. Tonya Fleck of Santa Cruz Naturopathic Medical Center discuss starting her business in naturopathic medicine.
Robert Cihos & Dr. Tonya Fleck of Santa Cruz Naturopathic Medical Center discuss starting her business in naturopathic medicine.
 
Michael Sarka & Tony Walker of ComForcare Senior Services discuss changing careers and starting a new business.
Michael Sarka & Tony Walker of ComForcare Senior Services discuss changing careers and starting a new business.
 
Jim Martin discusses some of the aspects of small business financing.
Jim Martin talks about a book Snap Selling by Jill Konrath and developing business leads.
 
Rich Hill & Barbara Mason, County of Santa Cruz Economic Development Coordinator, talk about the business climate in the county.
Rich Hill talks about business development and where ideas come from.
 
Alan Smith & Jim White of JL White International discuss crowd funding and other funding sources.
Alan Smith talks about tax issues for small businesses.
 
Paul Cohen talks about doing business with China.
Paul Cohen talks about doing business with China.
 
Allen Carman talks about avoiding mistakes and how to succeed in a changing business environment.
Allen Carman talks about avoiding mistakes and how to succeed in a changing business environment.
 
Kristina Kuprina discusses the upcoming effects of national Health Care Reform on businesses.
Kristina Kuprina discusses the upcoming effects of national Health Care Reform on businesses.
 
Michael Sarka, Carol Puskar & Patricia Kraemer discuss the role of accountants in small businesses as provided by Kraemer Business Services.
Michael Sarka & Patricia Kraemer discuss the role of accountants in small businesses as provided by Kraemer Business Services.
 
Richard Hill talks about the Santa Cruz SCORE website (the one you are using to listen to this recording).
 
Michael Milligan talks about the idea of “Love the one you’re with” as concerns managing customer relations.
Michael Milligan talks about the idea of “Love the one you’re with” as concerns managing customer relations.
 
Peter Vokos & Joaquin Menezes discuss issues of operating his hair styling salon for 45 years and starting new businesses such as his photography business.
Peter Vokos & Joaquin Menezes discuss issues of operating his hair styling salon for 45 years and starting new businesses such as his photography business.
 
Alan Smith & Michael Jacque discuss setting directions for nurturing a business and avoiding failure.
Alan Smith discusses lawsuits and things about them that small business owners should watch out for.
 
Allen Carman & Jim Tucker Seascape Village Fitness Center discuss starting and growing a small business.
Allen Carman & Jim Tucker Seascape Village Fitness Center discuss starting and growing a small business.
 
Michael Sarka discusses email etiquette and polite communication techniques.
Michael Sarka discusses email etiquette and polite communication techniques.
 
Michael Milligan discusses preparing for the coming year by considering the past.
Michael Milligan discusses planning for success in the new year.
 
Alan Smith & Carol Puskar with guest Robert Dennis of Lighthouse Bank discuss small business loans and details of how to apply and obtain funding.
Alan Smith & Carol Puskar with guest Robert Dennis of Lighthouse Bank discuss small business loans and details of how to apply and obtain funding.
 
Paul Cohen talks about SCORE and SCORE services.
Paul Cohen talks about SCORE and SCORE services.
 
Jim Martin discusses how businesses can deal with cyclic business level changes.
Jim Martin talks about the characteristics that differentiate good customers from bad customers.
 
Michael Sarka & Diane Lipska of Bay Federal Credit Union discuss credit card fraud and industry efforts to prevent it.
Michael Sarka & Diane Lipska of Bay Federal Credit Union discuss credit card fraud and industry efforts to prevent it.
 
Kristina Kuprina discusses the pending changes in tax rules and the impacts of new health insurance requirements.
Kristina Kuprina discusses the pending changes in tax rules and their impact on small businesses.
 
Alan Smith & Bruce Clark discuss disaster preparedness and contingency planning.
Alan Smith & Bruce Clark discuss disaster preparedness and contingency planning.
 
Rich Hill discusses for profit versus not for profit businesses and various aspects of 501c3 corporations.
Rich Hill discusses for profit versus not for profit businesses and funding sources for 501c3 corporations.
 
Jim Martin discusses assessing the potential of a business idea.
Jim Martin talks about keeping a business’ IT technology current.
 
Michael Sarka & Barbara Humphreys discuss the need & uses for a CPA & book keeping services.
Michael Sarka & Barbara Humphreys discuss the need & uses for a CPA & book keeping services.
 
Karen Calcagno & Kathleen Richards, Broker/Owner of Portola Property Management, discuss the reasons for working with a property manager.
Karen Calcagno & Kathleen Richards, Broker/Owner of Portola Property Management, discuss the reasons for working with a property manager.
 
Al Carman asks, “are you ready to start a business?” Questions to ask yourself.
Al Carman discusses qualifications & checkpoints for starting a business.
 
Rich Hill & John Collins of Goodwill Industries discuss help for veterans and others to find jobs.
Rich Hill talks about why he joined SCORE and his perception of the organization.
 
Jim Martin discusses pricing philosophy.
Jim Martin discusses advertising.
 
Alan Smith & Lalaine Del Valle, event planner, from Santa Cruz County Fair discuss expositions and events.
Alan Smith talks about contingency plans.
 
Michael Sarka with Lynette Cederquist, Goldsmith talks about starting her jewelry business.
Michael Sarka with Kristen & Lynette Cederquist, founder/owners of Serendipity Spreads, talk about starting their business based on family traditions
 
Al Carman & Jim Weyermann, President of Santa Cruz Warriors basketball team talk about bringing a professional sports franchise to Santa Cruz.
Al Carman & Jim Weyermann, President of Santa Cruz Warriors basketball team talk about bringing a professional sports franchise to Santa Cruz.
 
Alan Smith talks about the Santa Cruz County Fair and marketing and advertising your business.
Alan Smith talks about networking and spreading the word about your business.
 
Karen Calcagno & Jeremy Lezin, owner of Cruz Car Wash, discuss the process of buying a business.
Karen Calcagno & Jeremy Lezin, owner of Cruz Car Wash, discuss the process of buying a business.
 
Jim Martin talks about effective & low cost advertising.
Jim Martin discusses changes in credit card charges allowing credit card surcharges.
 
Alan Smith & Marcy McQuillian, founder of Nitless Noggins, discuss starting her head lice extermination business.
Alan Smith & Marcy McQuillian, founder of Nitless Noggins, discuss starting her head lice extermination business.
 
Karen Calcagno & Kerry Hunter, owner of Zen Island Trading Company, discuss starting, evolving and managing a business.
Karen Calcagno & Kerry Hunter, owner of Zen Island Trading Company, discuss starting and evolving a business starting with martial arts supplies to general merchandise.
 
Al Carman & Elliot Stone, founder/owner of Elite Martial Arts Academy discuss starting a business at a young age.
Al Carman & Elliot Stone, founder/owner of Elite Martial Arts Academy discuss starting a business at a young age.
 
Jim Martin talks about advertising your business.
Alan Smith & Andy Van Valer GoingSuper.com discuss starting and operating home based businesses.
 
Jack Zahorsky and guest Jamie Ellison discuss promoting business locally.
Jack Zahorsky and guest Jamie Ellison discuss promoting business locally.
 
Kristina Kuprina & Richard Morrones, owner of Morrones Drapries, talk about Toastmasters and public speaking.
Kristina Kuprina discusses succession planning in your business.
 
Alan Smith and guest Ken Whiting discuss hiring youth.
Alan Smith and guest Ken Whiting discuss hiring youth.
 
Peter Vokos discusses networking and business cards.
 
Jim martin talks about how a business keeps current customers satisfied while growing its customer base.
 
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Karen Calcagno talks about burnout in business.
 
Jim Martin discusses the importance of customer touch points.
Jim Martin talks about the use of coupons by small businesses.
 
Karen Calcagno discusses civility.
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Jim Martin talks about the process of converting potential customers to committed customers.
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Jim martin & guest Pat Riley discuss the management of intellectual properties.
Jim Martin discusses the planning of employee benefits programs.
 
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SCORE apologizes for missing shows
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Peter Vokos talks about business exit strategies.
 
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Karen Calcagno talks about -How to save money on your Business Equipment tax.
Karen Calcagno talks about - How to save money on your real estate property taxes: both residential and commercial buildings.
 
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Jim Martin & guest Michael Olson talk about the business advantages of County Fair participation.
Jim Martin & Guest Linda Fernandez (Monterey County Bank) talk about SBA loans.
 
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Ann Sayers & Rob Mylls Bike Dojo
Ann Sayers & Rob Mylls Bike Dojo
 
Karen Calcagno: The perils of a technician going into business. Systems Part2
Resources: The processes mentioned by Karen Calcango on the 2011 July 5 show can be found at the following web location http://www.autoinc.org/archives/2009/april2009/manage.htm and the two Word documents to help create a process map can be found here (Comeback_Process_Map_ABU.doc) and here (Creating_Process_Map_ABU.doc).
Karen Calcagno: Do What You Do Best and Systematize the Rest
Peter Vokos & Susan Barish of Project 17
Peter Vokos & Susan Barish of Project 17
 
Sam Badawi & Kenda Haines Noli n Nali Organics
Sam Badawi & Kenda Haines Noli n Nali Organics
 
Jack Zahorsky & Jaimi Ellison Santa Cruz Core Fitness
Jack Zahorsky & Jaimi Ellison Santa Cruz Core Fitness
 
Ron Dornseif talks about “The elevator speech”
Ron Dornseif talks about “The elevator speech”
 
Al Carman & Rob Gutowsky from Wells Fargo
Al Carman & Rob Gutowsky from Wells Fargo
 
Jim Martin talks about some of the technology myths that misdierect business owners.
Jim Martin talks about the challenge of controlling a business’ inherent chaos.
 
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Karen Calcagno & Guest: Suzanne Koebler, Conflict Resolution Center: workplace conflict.
Karen Calcagno & Guest Bonnie Primbsch workplace and small claims mediator.
 
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Karen Calcagno & Veronica Shephardson talks about getting Veronica’s business ready to sell.
 
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Jim Martin: How Independent Contractors can find more clients.
Jim Martin: Economic forecast.
 
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Karen Calcagno & Guest John Allanson Business Insurance part 2.
Karen Calcagno & Guest John Allanson Business Insurance Part 1.
 
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Michael Sarka talks about business planning, customer service, and attitude in dealing with the public.
 
Jim Martin talks about the way in which successful businesses are “tightly orchestrated” like good music.
Jim Martin talks about low cost ways to advertise a business.
 
Michael Milligan talks about planning for a new business compared to planning for holiday dinners.
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Linda Johnson & and Franklin Harris of Actor’s Theater talk about non-profits and fundraising activities.
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Ron Dornseif talks about reducing startup risks when renting space for your business.
Ron Dornseif talks about reducing startup risks when renting space for your business.
 
Karen Calcagno & Guest Jeanette Anderson CPA: New 1099 Requirements for B2B Transactions.
Karen Calcagno: Automatic loss of Exemption for All Non Profits if they do not file a 990 form this year.
 
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Richard Clark shares results of a recent meeting between local SCORE & SBDC staff and Congressman Sam Farr.
 
Michael Milligan speaks about 5 ways to increase your income.
Michael Milligan speaks about the importance of a business plan and understanding cash flow.
 
Ron Dornseif talks about how to find and check out the competition.
Ron Dornseif talks about how to find and check out the competition.
 
Jim Martin talks about starting a business with little or no money.
Karen Calcagno discusses Employer Advisory Council being a great resource for employers. The EAC provides a way for employers needs to be heard on a state level as well as being a resource for employer updates and seminars.
 
David Harken talks about business startup issues, in particular financing, picking a name, and marketing research including the benefits of taking a workshop like the SCORE Quickstart program.
David Harken, Steve Belcher, & Richard Eley discuss the SCORE Quickstart courses and how they apply to the Public Safety Consulting Service that Steve and Richard are starting.
 
Karen Calcagno & Linda Murphy from RPM Mortgage Co. talked about the new realities of using your home equity to support your business especially since credit lines have been reduced or cut off.
Karen Calcagno discussed Tips for Free or Inexpensive Market research and examples of doing market research around changing your business name.
 
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Jim Martin & Patrice Edwards of Times Publishing Group talk about how the economy has affected local businesses over the past two years and what some businesses are doing to compensate.
Jim Martin provides some useful ideas about marketing in a weak economy.
 
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Karen Calcagno & Michael Sarka talk about Non-Profit organizations. Community support is crucial for non-profits in these difficult times.
Karen Calcagno & Michael Sarka talk about Non-Profit organizations. Community support is crucial for non-profits in these difficult times.
 
Al Carman & David Harken discuss the QuickSTART Workshop Series and how it can benefit not only new small businesses but aslo existing businesses.
Al Carman & David Harken discuss the QuickSTART Workshop Series and how it can benefit not only new small businesses but aslo existing businesses.
 
Ron Dornseif discusses some of the main causese of failures in small business start-ups, and the track record for success after 4 years.
Ron Dornseif discusses some of the critical factors for success in small business start-ups including the importance of insurance, and what the track record is for success after 4 years.
 
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Jim Martin talks about how entrepreneurs can find new ways to attract customers by redefining their market.
Jim Martin talks about techniques for expanding your customer base.
 
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Sam Badawi talks about how to partner with other businesses.
 
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Karen Calcagno talks about how to have productive “family business” meetings.
 
Karen Calcagno & Marc Hersch continue the discussion of business meetings.
Karen Calcagno & Marc Hersch discuss participating in and making good use of business meetings.
 
Maggie Barr discusses how to hire a consultant.
Maggie Barr & Peter Vokos talk about improved climate for small business and managing consults.
Allen Carman & and guest Mark Rosenberg, Financial Consultant at Financial West Group talk about investing in the stock market.
Allen Carman & and guest Mark Rosenberg, Financial Consultant at Financial West Group discuss the financial collapse of the past year.
 
Kristina Kuprina talks about hiring and firing.
Kristina Kuprina talks about hiring and firing.
 
Ron Dornseif discusses the best approach to starting a small business.
Ron Dornseif discusses the best approach to starting a small business.
 
Marc Hersch talks about pay for performance.
Marc Hersch talks about pay for performance.
 
Karen Calcagno & Linda Johnson discuss family owned enterprises.
 
Rex Walters — Talks about financing a small business, grants and other sources.
Rex Walters Talks about financing a small business, grants and other sources.
 
Alan Smith & Andrew Van Valer of Home Solutions Institute — [* awaiting summary *]
Alan Smith & Andrew Van Valer of Home Solutions Institute — [* awaiting summary *]
 
Kristina Kuprina — [* awaiting summary *]
Kristina Kuprina — [* awaiting summary *]
 
Al Carman & Marc Hersch — [* awaiting summary *]
Al Carman & Marc Hersch — [* awaiting summary *]
 
Karen Calcagno & Tom North talk about the differences between efficiency and effectiveness.
Karen Calcagno & Rex Walters — [* awaiting summary *]
 
Rex Walters talks about the value of “good will” to a small business.
Rex Walters discusses ways for a business to stand out from competitors and the role of “good will” in value of a business.
 
Allen Carman & Diane Pinkard discuss the basics of sales techniques and their relationship to teaching as described in her book Just Treat Me Like I Matter.
Allen Carman & Jeremy Neuner talk about NextSpace an exciting and innovative new business center in downtown Santa Cruz.
 
Kristina Kuprina — [* awaiting summary *]
Kristina Kuprina & Linda Bryer of Bryer Advertising — [* awaiting summary *]
 
Karen Calcagno & Peter Vokos talk about time management, especially how to set priorities on tasks to be done.
 
Jim Martin continues the discussion of grooming a business for sale and successful operations and the considerations of buying a business and working with business brokers.
Jim Martin talks about considerations of selling a business, how to groom the business and deciding when to sell.
 
Peter Vokos gives an overview of SCORE and our web sites and services. He also adds to thoughts about customer service.
Peter Vokos talks about customer service and its importance and how it seems to have disappeared.
 
Allen Carman & Blaine Brokaw, SVP Thoits Insurance Service talk about providing excellent customer service, answering a call in question about technology support for service.
Allen Carman & Kristina Kuprina talk about promoting sales in these trying times and what it takes to be a good sales person.
 
Maggie Barr & Kirsti Scott of Scott Design discuss promoting your business using social networking sites such as Twitter, Facebook, Linkedin, and others.
 
Karen Calcagno & Sam Badawi continue the discussion partnerships, aspects that are really good, and things that can cause real problems. Trust and communication along with self evaluation are very important.
Karen Calcagno & Sam Badawi discuss partnerships, their benefits and issues that should be carefully considered.
 
Rob Fish & Peter Vokos continue the discussion of reputation and how important it is.
Rob Fish & Peter Vokos discuss the importance of reputation to a small business and techniques for building a good reputation.
 
Allen Carman & Jeremy Lezin, Cruz Car Wash, talk about “finding a business”, how to decide which is the right one and how to hire and retain employees to assure success.
Allen Carman & Peter Vokos discuss reinventing yourself in tough times like the current recession.
 
Dick Clark & Sam Badawi talk more about franchises, including aspects of the state franchise tax board.
Dick Clark & Sam Badawi discuss franchising and things to look for when considering starting a franchise business.
 
Maggie Barr & Jessica Johnson of Get Inside Her Mind - A Man’s Guide to Women (www.getinsidehermind.com) discuss how to promote a new business emphasizing networking and word of mouth referrals.
Maggie Barr & Gail Kinstler Pet Photographer (www.posesandnoses.com) discuss how to get a new business started and how to set up marketing and advertising.
 
Rex Walters & Don Carrol of Guaranteed Rate Mortgage discuss more about securing financing for entrepreneurs and property owners.
Rex Walters & Don Carrol of Guaranteed Rate Mortgage talk about how to get an SBA loan, importance of business plan and tax documents to qualify and issues about private financing.
 
Allen Carman & Dr David Montgomery talk about how to run a successful professional office, and deal with the unexpected.
Allen Carman & Rob Fish discuss how to market one’s self when applying for work by telling your story.
 
Maggie Barr & Melody Sharp, Web Designer, talk about the importance of a good web site for small businesses.
Maggie Barr & Patti Bond of Bond Marketing Communications, talk about how small businesses can do effective PR economically.
 
Karen Calcagno & Richard Scott talk more about about nonprofits and funding, a caller discusses Think Local First.
Karen Calcagno & Richard Scott talk about nonprofits and the issues surrounding them.
 
Allen Carman & Steve Avery of Cimarelli’s Laurel Plumbing discuss the advantages and issues of partnerships in the context of a plumbing service business.
Kristina Kuprina & Allen Carman discuss business basics, revisiting importance of a business plan and using it to monitor activities.
 
Linda Johnson & Ron Dornseif talk about improving product development by doing comsumer research.
Linda Johnson & Ron Dornseif discuss importance of collecting and tracking customer satisfaction information.
 
Karen Calcagno & Rex Walters discuss 3 ways that a business can gain a competitive advantage.
Karen Calcagno & Rex Walters talk about what “competitive advatage” means for small businesses in today’s tight environment.
 
Peter Vokos & Robert Dennis of Lighthouse Bank discuss advantages of small business using a small local bank with the human touch, particularly regarding loans.
Peter Vokos & Jeff Ulrich of Wells Fargo Bank discuss the importance of a good banking relationship for small business.
 
Kristina Kuprina & Lou Paolino discuss synergy, how businesses can help each other and get their customers to help as well.
Kristina Kuprina & Lou Paolino talk about team building in a business to motivate employees and attract customers.
 
Maggie Barr & Alan Smith continue a discussion about on-line social networking.
Maggie Barr & Alan Smith talk about building relationships to improve business by networking.
 
Maggie Barr & Rob Fish talk about fund raising for non-profit organizations.
Maggie Barr discusses non-profit organizations and how they can promote their services.
 
Dick Clark & Peter Vokos discuss recent changes to loan qualification and the SBA loan process.
Peter Vokos outlines 7 steps to success in a business.
 
Sam Badawi & Lou Paolino discuss the anatomy of a business plan.
Sam Badawi & Lou Paolino talk about the needs for and the key components of a business plan.
 
Al Carman & Dr Rosalind Shorenstein talk about business issues that physicians face.
Al Carman & Dick Clark discuss things you need to understand before starting a new business.
 
Maggie Barr & Ron Dornseif talk about the psychology of business in a downturn.
Karen Calcagno & Ron Dornseif discuss revisiting business plans to develop survival plans.
 
Ric Diola & Jim Martin add to their ideas about successful marketing plans.
Ric Diola & Jim Martin explore the key components of a successful marketing plan.
 
Rob Fish & Tom North discuss the joys and perils of operating a business with family members as partners.
Rob Fish & Tom North discuss the joys and perils of operating a business with family members as partners and how to resolve disputes.
 
Dick Clark & Peter Vokos discuss the importance of financial planning and analysis in a small businesses.
Dick Clark & Peter Vokos discuss: Novel ways to retain a customer base and find new customers.
 
Allen Carman & Sam Badawi discuss how to finance small businesses, the importance of a business plan, and the role of the SBA.
Allen Carman & Sam Badawi discuss leadership, what strong leaders do and don’t do.
 
Karen Calcagno & Rob Fish make suggestions to help job seekers find a job.
Karen Calcagno & Rob Fish make suggestions: In a recession, optimism is critical. A recession is an opportunity you don’t want to waste. Keep balanced, focus on customer contact. When hiring, drill deep in to work histories. Saves you time and money.
 
Rob Fish & Tom North discuss: Down sizing. How do you get an acceptable amount of output with a reduced staff? How do we inspire groups and keep a positive attitude (face) when dealing with customers and fellow workers?
Rob Fish & Tom North answer questions: How do we see a recession? Rethink your operating system, move out of comfort zone, prospecting old customers.
 
Jim Martin & Peter Vokos discuss: Increase profit margin in a recession, reduce costs,expenses. Target market.
Jim Martin & Peter Vokos discuss: How can small businesses increase there revenue? Networking, follow up.
 
Karen Calcagno & Allen Carman talk about: Should offspring be involved in your business?
Karen Calcagno & Allen Carman talk about: Cash Flow and who is your customer?
Audio Archive