SCORE Central Coast Blog

This blog is devoted to issues facing entrepreneurs trying to start a new business and small business owners seeking information or assistance with growing their business. 

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When to Get Small Business Advice from the Pros

Article Language: English
December 3, 2016

Since every business has its own set of unique challenges, it can be difficult to pinpoint which legal matters you can handle yourself and which require an expert. Here are a few guidelines.

Blog

Focus on Management Skills

Article Language: English
November 23, 2016

Some new businesses soar. Others languish, crawling slowly forward until their founders’ money and patience are both exhausted, their deaths sadly marked by empty storefronts. Failure is not inevitable. If your product or service is marketable, you can avoid a going-out-of-business sale by honing four critical skills.

Blog

Avoid 3 Critical Sales Mistakes

Article Language: English
October 24, 2016

They’re hard-working and creative, but small business owners are not natural salespeople. As a result, they tend to be vulnerable to a few key mistakes in the sales process.

Blog

Fine Tune Your Online Presence

Article Language: English
October 14, 2016

It isn’t enough to simply establish an online presence. You have to maximize your contacts by ensuring you catch the attention of prospective customers. We’ve compiled a list of ideas that can help you.

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Don’t Let Funk Run Your Business

Article Language: English
September 20, 2016

To help morale, you must change your leadership focus from numbers to culture, a focus on purpose, morale, and loyalty. That boils down to engaged relationships. Three rules can help you get there.

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Make Your Website More Dynamic

Article Language: English
September 14, 2016

Your website is obviously important to you. Your goal should be to make it important to your customers. If your website becomes the “go-to” site for a large percentage of the people looking for your type of product, your business will grow.

Blog

Ensure Your Cybersecurity

Article Language: English
August 14, 2016

Your computer database is one of your most valuable assets. It contains your financial records, your personnel records, your customer records, and (quite often) all your business secrets (including all your intellectual properties. Given that, protecting your database must be (but seldom is) your most important job.

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A Simple Way to Understand Marketing

Article Language: English
July 25, 2016

Small business owners usually know what accounting, production, quality control, customer service, and most other functions of their businesses entail, but many, even the most experienced, ask “Just what is marketing really all about?”

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Home Office Deduction For Employees Who Work from Home

Article Language: English
July 19, 2016

Do you have any employees who work from home? If you understand the tax rules they face for claiming a home office deduction, you can help them.

Blog

The Value of the Written Word

Article Language: English
July 19, 2016

Put everything you do in writing. It might be worthwhile to look at some of the areas where businesses put themselves at risk by not using paper (electronic communications can count as paper).

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Are You Properly Insured?

Article Language: English
June 12, 2016

What exactly does your business insurance cover? Too many businesses take out insurance that protects them from liabilities arising from accidents that cause injury to customers or employees and damages due to misfortunes like floods and fires but never ask if that is enough.

Blog

Preventing Employee Theft

Article Language: English
June 12, 2016

Some questions can be unpleasant. One issue some business owners must face even though it is painful is employee theft. Every business, whether small or large, can take steps to minimize (or, with luck, eliminate) this aggravating problem.

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