Learn from experts
Do you own your business or does it own you?
Check here for announcements of local events that can help you manage and improve your business.
Upcoming Workshops in Santa Cruz and Monterey Counties
- Marketing, Public Relations & Sales (139) Apply Marketing, Public Relations & Sales filter
- Strategy & Planning (108) Apply Strategy & Planning filter
- Business Plans/Startup Assistance (55) Apply Business Plans/Startup Assistance filter
- Operations (43) Apply Operations filter
- Accounting & Cash Flow (36) Apply Accounting & Cash Flow filter
- Financing/Capital (33) Apply Financing/Capital filter
- Technology (28) Apply Technology filter
- Legal Issues (24) Apply Legal Issues filter
- Human Resources (21) Apply Human Resources filter
- Customer Relations (14) Apply Customer Relations filter
- Tax Planning (12) Apply Tax Planning filter
- Buying or Selling a Business (6) Apply Buying or Selling a Business filter
- Government Regulations & Contracting (3) Apply Government Regulations & Contracting filter
- Product Development & Manufacturing (3) Apply Product Development & Manufacturing filter
- Franchising (2) Apply Franchising filter
- International Trade (1) Apply International Trade filter
- Hispanic Entrepreneurs (4) Apply Hispanic Entrepreneurs filter
- Solopreneur/Freelancer (4) Apply Solopreneur/Freelancer filter
- Women Entrepreneurs (3) Apply Women Entrepreneurs filter
- Black Entrepreneurs (2) Apply Black Entrepreneurs filter
- Rural Entrepreneurs (1) Apply Rural Entrepreneurs filter
- Veteran Entrepreneurs (1) Apply Veteran Entrepreneurs filter
- Young Entrepreneurs (1) Apply Young Entrepreneurs filter
- Retail & Wholesale Trade (7) Apply Retail & Wholesale Trade filter
- Accommodation & Food Services (2) Apply Accommodation & Food Services filter
- Nonprofit, Public and Professional Organizations (2) Apply Nonprofit, Public and Professional Organizations filter
- Agriculture, Farming, Fishing & Hunting (1) Apply Agriculture, Farming, Fishing & Hunting filter
- Home or Personal Maintenance Services (1) Apply Home or Personal Maintenance Services filter
- Professional & Business Services (1) Apply Professional & Business Services filter
- Real Estate, Rental & Leasing (1) Apply Real Estate, Rental & Leasing filter
- Retail Trade (1) Apply Retail Trade filter
- Technical & Scientific Services (1) Apply Technical & Scientific Services filter
Simple Steps for Starting Your Business
Starting your own business? Our free live webinar offers essential information to help you succeed. We will cover the basics of assessing your business plans and ideas. Read more
Simple Steps for Starting Your Business
Starting your own business? This workshop offers essential information to help you succeed. Topics include sources of funding, basic operation planning, business structure, and... Read more
Create and Send Your First Email Campaign in 15 Minutes or Less
Not sure how to get started with your first email campaign? This webinar will take you step-by-step through how to create and send your first email campaign. By the end of this... Read more
Create and Send Your First Email Campaign in 15 Minutes or Less - 01/28/2021 - C0688
Not sure how to get started with your first email campaign? Dont worry this webinar will take you step-by-step through how to create and send your first email campaign. By the... Read more
Startup Success Virtual Conference
The Startup Success Virtual Conference offered 9 webinars, one-on-one mentoring sessions, networking chat rooms, exhibitor booths, prizes and resources. Read more
January 21: What's New with PPP and Other Relief Options for Small Businesses
After months of waiting for much-needed relief, small businesses are finally getting renewed support from the federal government. Read more
January 28: Data Privacy - Why it Should be a Top Priority for Your Small to Medium-Size Business
This conversational webinar will discuss issues regarding cybersecurity, privacy, data governance, and digital ethics. Read more
February 2: Shipping as a Small-Business Growth Strategy - Here’s What You Need to Know
Shipping your products can help your business thrive as more consumers shop online – here's a head start on learning how to ship and save. Read more
February 9: How Packaging Can Build Your Brand, Reduce Damages and Waste, and Even Save Money
Learn how packaging can do more for your business than protect your shipments – including building your brand and cutting costs. Read more
February 11: Get Your Local Business On Google Search and Maps
You will learn how to create and manage a Business Profile on Google from start to finish. Read more
February 16: Mastering Finances for Black-Owned Businesses
This session will get you more informed about your finances, understand your numbers, and make better financial decisions. Read more
February 18: Choose the Right E-Commerce Technology to Grow Your Small Business
Discover how the right technology can help you scale up, improve efficiency, and create a friction-free customer experience. Read more