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Check here for announcements of local events that can help you manage and improve your business.
Upcoming Workshops in Santa Cruz and Monterey Counties
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Startup Success Virtual Conference
The Startup Success Virtual Conference offered 9 webinars, one-on-one mentoring sessions, networking chat rooms, exhibitor booths, prizes and resources. Read more
December 8: The 5 Step Marketing Strategy During a Pandemic
If you're still using last quarter's marketing plan, you may be missing opportunities to reach your current customer base. Read more
December 10: Credit Card Processing Secrets that will Save Your Small Business BIG Money
Most business owners don’t know how much they pay in credit card processing fees per month, which ultimately results in losing money you don't even realize. Read more
December 15: Selling Through Social - Develop Your Strategy for the New Year
Best practices to market, advertise and increase the consumer base and sales of your small business using social media. Read more
December 29: Disaster Preparedness for Small Businesses
This webinar will provide detailed steps on how to prepare NOW so that your business is resilient when the next disaster strikes. Read more
January 5: Google Analytics 102 - Setting Goals, Tracking Data and Analyzing Reports
This continuation webinar will walk you through the steps of creating goals, tracking your data, and reviewing reports through Google Analytics. Read more
January 7: 2021’s Hottest Businesses, Markets & Trends
Whether you’re a startup entrepreneur or tenured business owner, you’ll want to learn how to adjust to and take advantage of today’s changing marketplace. Read more
January 14: SEO Simplified in 30 Minutes
This eye-opening presentation unpacks the essence of SEO in just 30 minutes that will enable you to take immediate action and see results. Read more
January 19: How to Find and Get a Small Business Grant
Learn about the main sources of grants, tools for researching, application tips to increase your chances of being successful and much more. Read more
January 28: Data Privacy - Why it Should be a Top Priority for Your Small to Medium-Size Business
This conversational webinar will discuss issues regarding cybersecurity, privacy, data governance, and digital ethics. Read more
February 2: Shipping as a Small-Business Growth Strategy - Here’s What You Need to Know
Shipping your products can help your business thrive as more consumers shop online – here's a head start on learning how to ship and save. Read more
February 9: How Packaging Can Build Your Brand, Reduce Damages and Waste, and Even Save Money
Learn how packaging can do more for your business than protect your shipments – including building your brand and cutting costs. Read more